Mumbai: Asian Paints, a paint and décor company, has returned with the ninth season of its iconic home décor and storytelling property, Asian Paints Where The Heart Is. Over the years, the series has emerged as a cultural favourite, celebrating homes as deeply personal expressions of identity, emotion and lived experiences. Season 9 builds on this legacy with five intimate home tours that explore how colour, design and décor come together to reflect the values and stories of the people who live within these spaces.
The latest season opens the doors to five distinctive celebrity homes—those of Sonakshi Sinha and Zaheer Iqbal, Gautam Gambhir, Keerthy Suresh and Antony Thattil, Archana Puran Singh and Parmeet Sethi, and Aman and Priya Gupta. While diverse in geography, profession and design sensibility, each home is united by warmth, authenticity and emotional depth. The series showcases how homes evolve organically through relationships, routines, memories and everyday moments, becoming living canvases shaped by life itself.
Viewers are taken into spaces that feel deeply lived-in and reflective of their inhabitants. Archana Puran Singh and Parmeet Sethi’s Anglo-Spanish inspired home in Madh unfolds as a space rooted in family, nature and shared memories. Keerthy Suresh and Antony Thattil’s vibrant Kochi apartment highlights her instinctive connection with colour and emotion, while Sonakshi Sinha and Zaheer Iqbal’s penthouse, ‘Saada’, balances lively social spaces with intimate corners filled with memories. Gautam Gambhir’s serene, light-filled home offers a calm contrast to his public persona, with a thoughtfully curated cricket memorabilia corner that honours legacy rather than achievement. Aman and Priya Gupta’s Gurgaon home captures the rhythm of a modern family, designed for flexibility, creativity and togetherness.
Season 9 also underlines how contemporary home design has moved beyond aesthetics into storytelling, with colour emerging as a deeply personal language. Across the homes, Asian Paints’ offerings—from Nilaya Arc pearlescent limestone finishes to Royale Play textures—are used as emotional tools rather than mere decorative elements. From nature-inspired palettes to layered textures and bold accents, every design choice reflects a personal journey rooted in comfort and self-expression.
A key addition this season is the introduction of the Asian Paints Where The Heart Is Lookbook, a curated design companion that helps viewers decode the colours, finishes, textures and moods featured across the homes. Designed to bridge inspiration and action, the Lookbook allows consumers to explore and meaningfully apply these design ideas in their own spaces.
Speaking on the launch, Amit Syngle, MD & CEO, Asian Paints, said, “With the ninth season of Asian Paints Where The Heart Is, we are proud to continue a journey that Asian Paints has been committed to for decades, helping Indians see their homes not just as places they live in, but as personal reflections of who they are. With over 1 billion views & counting, Asian Paints Where the Heart Is continues to be India’s most loved & watched home décor shows. Over the years, this series has evolved into a meaningful platform through which we have guided consumers on colour, décor and design — simplifying choices, demystifying trends, and showing how thoughtful design decisions can elevate everyday living. As a brand that has long stood for colour and design authority, this responsibility lies at the heart of everything we do.”
He further added, “What makes Season 9 especially significant is the introduction of the Asian Paints Where The Heart Is Lookbook, a natural extension of this philosophy. It allows viewers to move from inspiration to action, helping them decode the palettes, materials and styles seen in the show and apply them meaningfully within their own homes. What makes it even more special is the diversity of homes and personalities featured spanning different professions, regions, life stages and design sensibilities, each offering a distinct point of view on what ‘home’ means to them. The regional & cultural diversity across homes makes the content engaging for viewers. Through this season, we continue to reaffirm our belief that beautiful homes are deeply personal, and Asian Paints stands committed to helping people build their dream homes.”
Sharing his perspective, Joshua Karthik, Co-Founder, Stories in Motion, said, “For nearly a decade, Asian Paints Where The Heart Is has been about telling meaningful stories through the lens of homes, and it continues to feel deeply personal to us. Season 9 is about homes as emotional landscapes, with stories of families shaped by love, memories and new beginnings. Beyond design and décor, we focused on the quieter details: the colours people gravitate towards, the warmth they seek, the comfort they return to, and the personal touches that carry meaning. Each home this season reflects a way of life, a lived-in warmth and authenticity, and the distinct sensibilities of those who inhabit it, making the series feel more intimate, authentic and human than ever before.”
Consumers can explore the Asian Paints Where The Heart Is Lookbook on BeautifulHomes.com to discover curated shades, finishes and décor styles featured in the show. Season 9 is now streaming on Asian Paints’ digital platforms and on leading OTT platform JioHotstar, continuing the brand’s belief that when design is led by emotion, a house truly becomes a home.
