Manila: Avyan Global, a digital-first agency and partner of DEPT®, has announced the appointment of Cynthia Dayco as Chief Executive Officer of its Philippine office.
A transformative leader with over two decades of experience across creative, media, and brand ecosystems, Dayco has worked with some of the industry’s most respected organizations. She began her career in leading creative agencies such as Leo Burnett, JWT, and Lintas Indonesia, before joining GroupM agencies in Manila and Singapore.
Her diverse career also includes serving as Head of Digital at Mead Johnson, where she drove digital innovation in healthcare marketing, and as founding editor of adobo magazine, one of the region’s most influential publications on creativity and communications. Most recently, she led Metrobank’s Content Team as Head, where she established and scaled the bank’s in-house creative division.
As CEO, Dayco will spearhead Avyan Global’s next phase of evolution — focusing on new sources of growth, emerging capabilities, and deeper integration across creativity, data, and technology to deliver sustainable impact for clients.
Beyond her corporate roles, Dayco serves as Vice President of the Digital Marketing Association of the Philippines (DMAP), where she champions the Digital for All advocacy promoting accessibility, inclusion, and responsible innovation within the nation’s digital ecosystem.
Commenting on the appointment, Gautam Dutt, Partner & Regional CEO, Avyan Global, said, “The current marketing and digital ecosystem is going through unprecedented change. Cynthia brings a unique depth and breadth of experience across client marketing organisation and digital advertising ecosystem. Her appointment marks a pivotal moment for Avyan and places it well to take its marketing plus technology value proposition forward.”
On her appointment, Cynthia Dayco, CEO, Avyan Global, said, “Avyan has always been about growth and adaptability. My focus is to build teams that think like entrepreneurs, people who can help clients find clarity in an increasingly complex marketing and media landscape. As brands face new challenges like AI governance, hyper-personalisation, and marketing technology, we aim to cut through the noise and deliver work that’s smart, fast, and accountable.”
Vishnu Mohan, Founder & Chairman, Avyan Holdings, added, “We are excited to have Cynthia join us as CEO. As a seasoned leader with a diverse experience across brands, agencies and platforms, she would give our challenger mindset the perfect momentum for accelerated growth.”
Cynthia succeeds Kaye Enriquez, who guided Avyan’s Philippine operations through the pandemic years, building a strong foundation for future growth. Under Enriquez’s leadership, Avyan became the network’s flagship office in APAC, serving local and regional clients with agility and purpose.
