New Delhi: Axis Max Life Insurance Ltd., previously known as Max Life Insurance Company Ltd., celebrates a significant milestone in its brand evolution with the launch of its refreshed identity. The rebranding marks a new chapter for the company, encapsulating its renewed commitment to offering enhanced trust and reliability to its customers.
To commemorate this transformation and its “Double Bharosa” (enhanced trust) initiative, Axis Max Life has teamed up with Swiggy for an innovative experience across the top 10 metro cities in India. In a creative twist, Swiggy’s delivery executive icon on its app will transform for the day. Instead of the usual animated character on a bike, users will see two animated delivery executives—one in a blue t-shirt and the other in a burgundy t-shirt—symbolizing the combined strengths of Axis Max Life’s refreshed brand identity. The duo will be seen carrying a banner prominently featuring the new Axis Max Life logo, embodying the dual promise of trust and reliability.
In addition, Axis Max Life has launched a groundbreaking print campaign with a front-page advertisement that includes a QR code, offering a unique way to experience the brand’s refreshed identity. Scanning the code activates an immersive 3D experience, showcasing the transition of the brand’s logo in an innovative fusion of print and digital media. This integration amplifies the message of “Double Bharosa,” reinforcing Axis Max Life’s evolving commitment to trust and customer satisfaction.
