Mumbai: Jio BlackRock Investment Advisers Private Limited (“JioBlackRock Investment Advisers”), a 50:50 joint venture between Jio Financial Services Limited and BlackRock Inc., has appointed Madhurita Sengupta as Chief Marketing Officer.
In her new role, Sengupta will lead the firm’s brand strategy, customer engagement, and digital marketing initiatives, reinforcing JioBlackRock’s focus on investor-centric wealth and advisory solutions in India.
Commenting on her appointment, the company highlighted Sengupta’s nearly two decades of experience across marketing, digital sales, and customer experience. She brings a unique combination of technology-led growth thinking and financial services expertise, having previously held senior leadership roles at Amazon Web Services, DBS Bank, Vodafone India, and HSBC. Her work has consistently helped organisations move beyond transactional marketing towards creating meaningful, contextual, and personalised experiences that drive long-term customer engagement.
At JioBlackRock Investment Advisers, Sengupta is focused on building a distinctive, purpose-led brand that reflects the firm’s ambition to make high-quality investment advice more accessible, transparent, and intuitive for Indian investors. She holds an MBA from XLRI Jamshedpur.
Outside of her professional life, Madhurita is a keen explorer of new cultures, a technology enthusiast, and a passionate admirer of Hindustani classical music.
