New Delhi: Ayuvya, an Ayurveda-inspired wellness brand focused on modern and convenient health solutions, has launched its latest offering, Diabo Plus Shots, along with a new digital video campaign titled “DITCH THE JUICE, TAKE THE SHOT.” The campaign is aimed at diabetic consumers seeking a simple and convenient way to incorporate wellness support into their daily routines.
With diabetes emerging as a growing lifestyle concern across age groups, the campaign highlights the importance of maintaining consistent wellness habits while addressing the practical challenges consumers face in adhering to their routines. Ayuvya’s latest product has been designed to support consumers looking for portability, ease of use, and convenience in their wellness journey.
Positioned as a sugar control supplement, Diabo Plus Shots are available in a ready-to-drink format, enabling consumers to carry and consume them conveniently while travelling, working, or managing busy schedules. The company says the product combines functionality with convenience, offering an alternative to traditional wellness supplements often packaged in larger formats.
Speaking on the launch, the Co-Founder of Ayuvya, Pawanjot Kaur said, “Diabo Plus Shots were created with a very clear understanding of the modern diabetic consumer’s lifestyle. People today want wellness solutions that are not just effective but also convenient enough to carry everywhere and consume without disrupting their routine. With Diabo Plus Shots, we wanted to build a one-of-a-kind sugar control supplement that solves for portability, ease of usage, and consistency so consumers do not end up missing their wellness support. At the same time, we also wanted to bring meaningful product innovation into the Ayurveda category, where such consumer-focused formats are still relatively uncommon.”
Built around the message “DITCH THE JUICE, TAKE THE SHOT,” the campaign reflects Ayuvya’s broader vision of making Ayurveda-inspired wellness more accessible and lifestyle-friendly for modern consumers. The brand aims to drive innovation within the Ayurveda category by introducing consumer-centric formats that blend traditional wellness principles with contemporary convenience.
According to the company, Diabo Plus Shots are formulated to support metabolic wellness by helping manage post-meal sugar levels, supporting healthy insulin function, maintaining glycemic balance, and optimising metabolic activity. Through the campaign, Ayuvya also seeks to reinforce the role of small yet consistent wellness habits in supporting long-term health goals.
The launch marks another step in Ayuvya’s efforts to modernise Ayurvedic wellness solutions by combining traditional health wisdom with portability, convenience, and innovation. The company notes that Diabo Plus Shots can be incorporated into daily wellness routines as supplementary care alongside prescribed medication, depending on individual health requirements.
With Diabo Plus Shots and its latest campaign, Ayuvya continues to expand its portfolio of wellness products designed to cater to evolving consumer lifestyles while promoting ease of adoption and consistency in wellness practices.
