Mumbai: Baggit, India’s leading fashion brand having hundreds of stores across the length and breadth of the country has partnered with 0101 to take their digital journey forward. In the last 2 years, their e-commerce business has tripled.
“The ecomm growth has reaffirmed the residual power of the brand – Baggit. The Data has just confirmed our hypothesis of the huge latent demand the country has. We are excited to now take the brand to its next level and have partnered with the 0101 team”, Nina Lekhi, Managing Director and Chief Design Curator, Baggit.
0101 is a recently launched venture that partners with organizations on data and communication across all internal conversion data streams – Direct, Social, Performance, Call Centre, Martech stacks, Marketplaces etc. with the promise of better customer conversion. “We are extremely excited to partner with the Baggit team to grow the brand in both offline and online channels. Our aim would be to relevantly differentiate the brand vis-à-vis the ‘sea of sameness’ of all other fashion brands”, Ajay Verma, Managing Partner 0101.
Baggit is among the very few ‘Made in India’ handbag brands and is known for its classic designs and durability. Talking on the ambitious plans, Mahuya Chaturvedi, CMO, and head Online explain “We have big growth plans for the year 2022-23. We are creating new data-oriented opportunities where we will exploit new segments, new channels and new markets with our very exciting new designs and product range”.
0101’s mandate is not just brand communication, but to look at driving business across an omnichannel setup using the power of digital. The 0101 team will spearhead Baggit’s performance & programmatic, Social and Martech. The team is working towards launching the new brand campaign soon.
