Mumbai: BAGLINE, a consumer-facing brand of Brand Concepts Ltd., a multi-brand retail destination for travel gear, handbags, and lifestyle accessories, is celebrating Women’s Day with its special digital and in-store initiative, “She Carries It All.” Running from March 3rd to March 9th, the campaign honours women’s resilience and multitasking abilities through interactive engagement both online and at BAGLINE stores across India.
In addition to the campaign, BAGLINE is offering up to 55% off or more on its website from March 1st to March 8th, making it the perfect time for customers to shop for their favourite accessories.
The “She Carries It All” campaign will showcase the strength and versatility of women through collaborations with diverse influencers across industries such as yoga instructors, mothers, and businesswomen. These influencers will highlight bags that complement their active lifestyles, running on social media from March 6th to March 8th. In-store, women will be invited to share their experiences of juggling multiple roles, with a focus on how a single BAGLINE bag can adapt to the different aspects of a woman’s life.
A winner will be selected on March 9th, and their name will be announced on BAGLINE’s social media platforms. The winner will receive a special prize in recognition of their participation.
What: Women’s Day Initiative – She Carries It All
When: March 3rd to March 9th (In-store and online)
Where: BAGLINE stores and bagline.com
Prize: A special gift for the winner
