Pune: Bajaj Finance Limited, the lending and investing arm of Bajaj Finserv, announced its #JustEMI wali Sparkling Diwali campaign which aims at reaching out to more than 50 million customers this festive season.
This 360-degree marketing campaign by Bajaj Finserv takes shopping experience to the next level by addressing the behavioural shift of ‘buy now, pay later’ of customers by promoting shopping on easy EMIs. The campaign will be supported with videos and promoted online, in stores (offline) and over radio.
Convenience and ease of purchase, along with access to easy payment options have become key decision-making factors for customers. Customers can now #JustEMI and stay true to their budgets irrespective of their shopping in person or in stores, using the Bajaj Finserv Wallet app or the EMI Network Card when they shop via the Bajaj Finserv EMI network.
As a part of this campaign, the company has created a virtual EMI Network Town destination providing the customers with a unique experience of accessing different products available on EMIs from Bajaj Finserv. Customers also stand a chance to win exclusive prizes every day by participating in the 4 different game challenges. To participate and be eligible to win, customers have to sign in to register and simply choose their desired game and earn maximum points.
As a market leader in the consumer durable financing space, Bajaj Finance Limited is looking to garner a good growth over these festival sales through their diverse offerings that range from furniture, traditional clothes, make-up, groceries, car accessories to electronics, gadgets, mobiles etc.
Speaking on the launch of the campaign, Anup Saha, President Consumer Business, Bajaj Finance Limited said, “To addresses the ever-evolving lifestyle aspirations of our customers, we are promoting convenience and flexibility in payments through instant EMI financing. This will help them purchase products of their choice this festive season.”
Customers can shop over a million products from 90,000+ retailers spread across 1,900+ cities in India. Customers can pick their products and #JustEMI their purchase using their EMI Network Card. Optionally, customers can apply for an EMI Network Card through any Bajaj Finserv partner stores to avail of the offers and benefits.
