Mumbai : hotstar is fast becoming the digital partner of choice for Bollywood Movie producers who want to connect with the large numbers of young movie lovers who mainline on digital and mobile.
After the blockbuster Tanu Weds Manu Returns and the multistarrer hit Dil Dhadakne Do, the forthcoming comic caper Bangistan signs hotstar as digital partner for all its marketing initiatives ahead of its nationwide release on Friday the 7th of August.
Using innovative and entertaining content as a means of promoting awareness and expectation for itself, Bangistan has shot wacky videos featuring its lead stars, the charming funnyman Riteish Deshmukh and young heartthrob Pulkit Samrat in conversation and demonstrations with Cyrus Sahukar. The tongue-in-cheek videos range from a class in homegrown bomb-making, a discussion on the alphabets taught to trainee terrorists, and windows into their funny lifestyles and priorities in the back of beyond.
These episodes are available only on hotstar, to promote Bangistan.
The videos were created in sync with the personality of the film. Through the antics and flashes of madness of Riteish Deshmukh and Pulkit Samrat, Bangistan is using theme-driven promotion to connect with the evolved and connected movie lovers who consume a majority of their entertainment dose on hotstar.
Shot exclusively for the content platform, the episode hosted by Cyrus Sahukar will leave the audience in splits with the various dumb yet endearing antics of the two stars who will play true to their characters from the film.
Continuing its popularity as the go-to platform for film promotions, hotstar is a rich and robust digital content platform that allows millions of mobile phone users across India on Android, iOS and Nokia ASHA platforms to watch for free a spectacular library of 50000 hours of the most compelling content from television, films, LIVE sports, events and more.
