Mumbai: Banijay Asia, part of Banijay Entertainment, has announced the launch of its groundbreaking new format ‘Race to Space Thailand’. Conceptualised by Banijay Asia and SERA (Space Exploration & Research Agency), and produced by Deepak Dhar’s CreAsia Studio for TrueVisions NOW, the format is set to send the first-ever Thai citizen into space.
SERA joins the mission as a core partner, collaborating with CreAsia Studio to bring this unprecedented ‘out-of-the-planet’ experience to life.
Deepak Dhar, Founder & Group CEO, Banijay Asia, Endemol Shine India, and CreAsia Studio, said, “As an Indian creator and producer, it fills me with pride to see our ideas travelling beyond borders and shaping new frontiers of storytelling. Race to Space Thailand is not just a show—it is a movement that democratises space travel and inspires millions to dream big. Thailand is just the beginning, the format will soon resonate in India as well as other parts of South East Asia, as we take the concept forward with team SERA.”
Ongard Prapakamol, Head of TrueVisions and Media, True Corporation PLC, added, “With our commitment to being the Home of Entertainment in the digital era, TrueVisions NOW continues to deliver world-class, one-of-a-kind content experiences to Thai audiences—especially content that resonates with digital lifestyles and sparks boundless inspiration. This historic collaboration with CreAsia is not only a gateway to global-scale content, but also the beginning of a new frontier for Thailand. For the very first time, Thai people from all walks of life—regardless of profession or gender—will have the chance to compete for a once-in-a-lifetime opportunity.”
Mrinalini Jain, Group Chief Development Officer – Banijay Asia & Endemol Shine India, said, “Race to Space is a landmark concept in the journey of Banijay Asia’s global storytelling ambition. It’s a format that embodies aspiration, innovation, and inclusivity—giving ordinary people the chance to live out their most extraordinary dream. We’re excited to partner with SERA in making this a reality.”
Joshua Skurla, Co-Founder of SERA, remarked, “The collaboration between SERA, TrueVisions NOW, and CreAsia Studio is founded on a shared vision to inspire an entire nation. We are building a cultural phenomenon that unites the country in a shared endeavor. We are honored to be part of this moment, and look forward to also kicking off the India phase soon.”
