CHARLOTTE, NC: Bank of America has announced a multi-year partnership with global sports icon, entrepreneur, and philanthropist Sir David Beckham, naming him ambassador for its global sports program, Sports with Us. The collaboration will see Beckham promote the bank’s extensive sports portfolio, which spans iconic brands and events aimed at driving progress, celebrating achievement, and supporting communities.
“Sport has the power to bring people together and to create a lasting impact on young people and communities all over the world. I’ve seen firsthand how programmes such as Sports with Us make real change and allow access and opportunities that are vital in our communities,” said David Beckham. “I applaud Brian Moynihan and his team’s long-term plans to use sports as a vehicle for change. I’m inspired by their efforts which have made me reflect on my own experiences both in sport and through my work with organisations like UNICEF. I am proud to partner with Bank of America to extend this work and use my platform to shine a light on their incredible and impactful Sports with Us programming.”
Sports with Us builds on Bank of America’s extensive sports partnerships, delivering long-term investment in programs that promote participation, well-being, and opportunity for young people across the U.S., while generating substantial economic impact. In 2026 and beyond, the bank will support major sporting moments including FIFA World Cup 26™, the Boston Marathon, The Masters Tournament, Augusta National Women’s Amateur, and the Bank of America Chicago Marathon, among others.
“Sir David’s work to support communities around the world and his passion for helping others excel, achieve and participate in sports are second to none. He shares our drive to connect and empower people through sport,” said David Tyrie, President, Marketing, Digital and Specialized Consumer Client Solutions. “With Sir David’s help, we’ll accelerate change and invest where it matters most.”
Bank of America leverages its sports partnerships to create impact through key moments in sport:
- Soccer: As official bank sponsor of FIFA World Cup 26™ and official bank partner of the U.S. Soccer Federation, the bank aims to connect and inspire billions of fans globally.
- Endurance: The 2025 Boston and Chicago Marathons generated over $1.1 billion in combined economic impact, contributed $90 million in giving, and supported more than 400 partner organizations.
- Golf: The bank is a Champion Partner with The Masters Tournament and engages in programs like the Augusta National Women’s Amateur, Latin America Amateur Championship, and Asia-Pacific Amateur Championship. Golf with Us aims to expand access to the sport for millions of kids over the next five years.
- Sports with Us Clinics: Annual clinics across U.S. cities bring together professional athletes, celebrities, and Bank of America employees to teach life lessons through sports. Over the next decade, the program targets positively influencing hundreds of thousands of children.
The partnership is facilitated through Authentic Brands Group (ABG), which co-owns and manages Sir David Beckham’s brand. Authentic Live, ABG’s live events division, will support Bank of America in delivering events across its U.S. sports programming.
