Mumbai: Bank of Baroda, a trusted name in Indian banking with a strong international presence, has announced cricket legend Sachin Tendulkar as its Global Brand Ambassador. This partnership, founded on shared values of excellence and trust, coincides with the bank’s ambitious transformation journey aimed at accelerating growth while leveraging Tendulkar’s iconic status.
The bank is launching its inaugural campaign featuring Tendulkar, titled “Play The Masterstroke.” This initiative encourages customers to achieve their financial goals by choosing a bank trusted by millions, supported by over a century of legacy.
Sachin Tendulkar’s broad appeal across India’s diverse demographics will enhance the bank’s visibility in branding campaigns, consumer education initiatives on financial literacy, and fraud prevention programs. With operations in 17 countries, Tendulkar’s global stature will further elevate Bank of Baroda’s brand internationally.
Commenting on the association, Debadatta Chand, Managing Director& CEO, Bank of Baroda said, “It is a moment of great pride for Bank of Baroda to announce Sachin Tendulkar, one of India’s sporting legends, as our global brand ambassador. Sachin is a global icon who has always led by example, inspiring us through his actions both on and off the field. Just as he has galvanised a nation through his remarkable career, Bank of Baroda has been a trusted partner for millions across the country, enabling them to achieve their financial aspirations. Sachin represents the epitome of Leadership, Excellence, Trust, Consistency and a Legacy that transcends generations – values that form the bedrock of Bank of Baroda’s century-long journey. We are excited to partner with Sachin and bring this association to life.”
Additionally, the bank introduced the ‘bob Masterstroke Savings Account,’ tailored for clients seeking premium services. This account boasts features such as a higher interest rate through a Flexi Fixed Deposit, concessional rates on retail loans, and exclusive benefits like the bob World Opulence Visa Infinite Debit Card and a lifetime-free Eterna Credit Card (subject to eligibility). To maintain the account, customers must uphold a Quarterly Average Balance of Rs 10 lakh, ensuring access to priority banking and wealth management consultations, along with other exclusive perks.
Sharing his thoughts on the partnership, Sachin Tendulkar said, “I am happy to partner with Bank of Baroda, an organisation which has evolved and continues to be relevant with the times. From its modest beginnings over a century ago, Bank of Baroda has grown into a leading banking institution,built on the principles of excellence, integrity, and innovation. These values resonate with me, and I believe they are crucial for success in any endeavour. I look forward to a meaningful collaboration with Bank of Baroda.”
“Our aspiration is that every citizen of the country “Plays The Masterstroke” by choosing Bank of Baroda as their preferred banking partner,” added Chand.
