Mumbai: Bank of Baroda, a public sector bank, has launched its first ad campaign, ‘Play The Masterstroke’, featuring cricket legend and the Bank’s Global Brand Ambassador, Sachin Tendulkar. Drawing inspiration from Sachin’s career-defining masterstrokes on the cricket pitch, the campaign motivates individuals to take bold steps to achieve their financial dreams, with Bank of Baroda as their trusted partner.
The tagline, ‘Play The Masterstroke’, encourages customers to pursue significant milestones such as buying a home, owning a car, or fulfilling personal aspirations. With Sachin, a symbol of excellence, trust, and resilience, as the face of the campaign, the Bank underscores its commitment to helping customers realize their ambitions.
As part of the campaign, the Bank has also unveiled a product film highlighting the bob Masterstroke Savings Account, a premium banking product offering a host of exclusive privileges. The film uses light-hearted humor and engaging visuals to emphasize the account’s unique features, appealing to customers seeking an elevated banking experience.
Shailendra Singh, Chief General Manager – HR & Marketing, Bank of Baroda, shared his insights on the campaign, “The association with Sachin Tendulkar marks an interesting phase in the branding journey of Bank of Baroda, known for consistently reinventing itself to connect with the marketplace and remain meaningful to its customers. Sachin embodies the spirit of ambition and determination that resonates within each one of us. Just as Sachin has inspired millions to strive for greatness, it is our endeavour to serve the people of India in achieving their aspirations.”
Campaign Highlights:
Extending Cricketing Legacy: The campaign creatively extends cricket terminology into the banking sphere, with phrases like “century” and “over” woven into the narrative to reflect the Bank’s century-old legacy and comprehensive banking solutions.
Musical Excellence: The brand film features an original score blending acoustic and electric violins, with the tagline “Yeh Hain Mera Masterstroke” seamlessly integrated into the melody to enhance brand recall.
Widespread Reach: The campaign will roll out across multiple platforms, including social media, theatres, and television. The bob Masterstroke Savings Account ad will air in 10 languages, ensuring broad accessibility and engagement.
This initiative reinforces Bank of Baroda’s vision of inspiring confidence and empowering its customers to achieve their financial dreams with a legacy of trust and excellence at its core.
