BARC India data for week 22 for the rankings of the Top 10 Brands and Advertisers across all genres and all platforms are as follows:
In the category for Top 10 brands we see LUX Toilet Soaps leading the chart followed by Horlicks on the 2nd spot and Clinic Plus Shampoo on the 3rd spot. Dove moves up from the 8th spot to securing the 4th spot on this list and new entrant Sunsilk Black Shine on the 5th spot. While we see Pears that led the 4th spot last week has secured the 6th spot, and for the last 4 spots on this category we have Santoor Sandal and Turmeric, Close Up Ever Fresh, Surf Excel Easy Wash and Lifebuoy Toilet Soap.
The undisputed leader Hindustan Lever Ltd. this week too leading the chart, followed by Brooke Bond Lipton India on the 2nd spot. Previous week’s player Reckitt Benckiser India Ltd. that led the 2nd spot has got down to the 3rd spot. The leading FMCG marketer ITC Ltd. secures the 4th spot while we have new entrant Colgate Palmolive India on the 5th spot. ZEE Entertainment Enterprises Limited and Wipro Ltd moves up to securing the 6th and 7th spot this week, while for the last 3 spots on this category we have, Godrej Consumer Goods, new entrants Cadbury India and Smithkline Beecham.