Top Advertisers
In Week 10 of Broadcast Audience Research Council (BARC) India, Hindustan Unilever Ltd. maintained its top spot with Ad Volumes of 4043.48 (‘000 secs) followed by Reckitt Benckiser Group with 3718.75 (‘000 secs) at the second spot and Coca Cola India Ltd. at the 3rd spot with 1570.14 (‘000 secs). Procter & Gamble retained its 4th spot with 930.99 (‘000 secs) followed by Cadburys India Ltd. at the 5th spot with 789.67 (‘000 secs). Godrej Group was the new entrant in the top 10 charts and claimed the 6th spot with 776.0 (‘000 secs). Pepsi Foods (G) retained its 7th spot with 772.35 (‘000 secs). GCMMF (Guj Coop Milk Mkt Fed) was another new entrant with 570.06 (‘000 secs) and stood at the 8th spot. GlaxoSmithKline Group slipped to the 9th spot with 479.48 (‘000 secs). ITC Ltd. dropped drastically from 6th spot to 10th spot with 419.48 (‘000 secs) as compared to week 9.
Top Brands
In the top brands’ category, Harpic Power Plus 10X Max Clean maintained its top spot with Ad Volumes of 739.12 (‘000 secs). Mortein Insta was the new entrant in the top 10 charts that outshined and claimed the 2nd spot with 507.41 (‘000 secs). Maaza retained its 3rd spot with 382.33 (‘000 secs). Lizol all in 1 with 364.28 (‘000 secs) at the 4th spot and Harpic Bathroom Cleaner with 355.51 (‘000 secs) at the 5th spot were the other two new entrants. Sprite took a steep leap from 10th spot to 6th spot with 326.57 (‘000 secs) as compared to week 9. Ultratech Cement entered the top 10 charts with 325.59 (‘000 secs) and claimed the 7th spot followed by Amazon. in with 298.25 (‘000 secs) at the 8th spot. Coca Cola dropped drastically from the 5th spot to the 9th spot with 266.01 (‘000 secs). Dettol Toilet Soaps also entered the top 10 charts with 255.0 (‘000 secs) and claimed the 10th spot.
