Top Advertisers
In Week 15 of Broadcast Audience Research Council (BARC) India, Hindustan Unilever Ltd. continued its lead with a drop in ad volumes from 5337.26 (‘000 secs) to 4616.03 (‘000 secs), followed by Reckitt Benckiser Group with a rise in Ad Volumes from 2473.78 (‘000 secs) to 3318.35 (‘000 secs) at the 2nd spot and Coca Cola India Ltd. at the 3rd spot with a rise in Ad Volumes from 1029.19 (‘000 secs) to 1070.3 (‘000 secs). Procter & Gamble shifted one spot up and claimed the 4th spot with a rise in ad volume from 844.23 (‘000 secs) to 956.63 (‘000 secs). Pepsi Foods (G) slipped one spot down and stood at 5th position with a drop in ad volumes from 954.03 (‘000 secs) to 858.53 (‘000 secs). ITC Ltd. leaped from the 8th spot to the 6th spot with a rise in Ad Volumes from 418.96 (‘000 secs) to 756.58 (‘000 secs). Cadbury India Ltd. slipped one spot down and claimed the 7th position with 661.77 (000 secs). Two new entrants into the chart, Godrej Group with 576.77 (‘000 secs) at the 8th spot and Glaxosmithkline Group with 527.43 (‘000 secs) at the 9th spot, were two new entrants. Wipro (G) dropped drastically from the 7th spot to the 10th spot with a 441.8 (000 secs) compared to last week.
Top Brands
In the top brands category, Lizol all in 1 bagged the top spot with rise in ad volumes from 374.89 (‘000 secs) to 500.09 (‘000 secs). Harpic Power Plus 10X Max Clean slipped one spot down and stood at 2nd position with rise in ad volumes from 390.86 (‘000 secs) to 430.06 (‘000 secs). Dettol Antiseptic Liquid shifted one spot up and stood at 3rd position with rise in ad volumes from 265.26 (‘000 secs) to 395.88 (‘000 secs) followed by Ultratech Cement at the 4th spot with rise in ad volumes from 255.77 (‘000 secs) to 292.1 (‘000 secs). Maaza took a steep leap from 10th spot to 5th spot with a rise in ad volumes from 212.72 (‘000 secs) to 281.11 (‘000 secs) compared to last week. Horlicks dropped drastically from 3rd spot to 6th spot with drop in ad volumes from 298.42 (‘000 secs) to 243.27 (‘000 secs). Santoor Sandal and Turmeric shifted one spot up and stood at the 7th position with 241.68 (‘000 secs). Dettol Toilet Soaps with ad volumes of 235.64 (‘000 secs) at the 8th spot followed by Mortein Insta with 229.52 (‘000 secs) at the 9th spot and Sprite with 228.39 (‘000 secs) at the 10th spot were the three new entrants in the chart.
