Broadcast Audience Research Council (BARC) has released week 16 data on Thursday.
Among the Top Advertisers category, Reckitt (India) maintained its top position with weekly insertions of 283169 compared to 277055 in Week 15. Hindustan lever Ltd also retained the second spot with 221158 weekly insertions. ITC Ltd, which was at the 7th spot in week 15, claimed the 3rd spot with 45334 weekly insertions, followed by PepsiCo with 39494 weekly insertions. Cadbury’s India Ltd, which was at the 3rd spot in week 15, stood at the 5th spot with 39266 weekly insertions. Godrej Consumer Products Ltd bagged the 6th spot with 39066 weekly insertions, followed by Brooke Bond Lipton Ltd with 35313 weekly insertions. Procter & Gamble maintained the 8th spot with 29984 weekly insertions. Lakme Lever Ltd claimed 9th spot with 26798 weekly insertions, followed by Ponds India with weekly insertions of 24253.
Among the Top brands category, Lizol maintained the first spot with 30735 weekly insertions. Dettol Toilet Soaps also retained its second position, 25221 weekly insertions, followed by Dettol Intense Cool Soap 16745 weekly insertions.
Dettol Antiseptic Liquid with 15427 weekly insertions claimed the 4th spot. Harpic Bathroom Cleaner came 5th with 13709 weekly insertions.
Harpic Power Plus 10X Max cleaner stood at 6th spot with 13252 weekly insertions, followed by Itch Guard cream with 12423 weekly insertions.
Vimal Elaichi Pan Masala with 12405 weekly insertions claimed the 8th spot, followed by Veet Cold wax strip with 12324 weekly insertions.
Dermi Cool bagged the 10th spot with 12221 weekly insertions.
