Top Advertisers
In Week 5 of Broadcast Audience Research Council (BARC) India, Hindustan Unilever Ltd. continues to lead with Ad Volumes of 5635.09 (‘000 secs) followed by Reckitt Benckiser Group in the second position with 2359.58 (‘000 secs). Procter & Gamble took a steep leap from 7thspot to 3rd spot with 888.46 (‘000 secs) compared to week 4. Cadburys India Ltd. retained its 4th position with 673.68 (‘000 secs). Godrej Group shifted one spot up and claimed the 5th spot with 615.99 (‘000 secs). Tata (G) dropped from 3rdspot to 6th spot with 600.08 (‘000 secs).LIC India shifted one spot up and claimed the 7th position with 452.38 (‘000 secs). The last 3 positions were claimed by new entrants in the Top 10 list with Marico Ltd. at the 8th position with 448.36 (‘000 secs) followed by TVS (G) at the 9th position with 399.88 (‘000 secs) and Coca Cola India Ltd. with 394.06 (‘000 secs) at the 10th position.
Top Brands
In the top brand’s category, RummyCircle.com, the new entrant in the Top 10 chart, outshined and claimed the top spot with Ad volumes of 388.0 (‘000 secs). Harpic Power Plus 10X Max Clean retained its 2nd spot with 376.23 (‘000 secs). Clinic Plus Shampoo entered the chart and claimed the 3rd spot with 246.61 (‘000 secs). Horlicks took a steep leap from 9thspot to 4th spot with Ad Volumes of 242.19 (‘000 secs) followed by LIC-Corporate from 10th spot to 5th spot with 239.96 (‘000 secs) compared to week 4. Thumbs up was also a new entrant in the Top 10 list with 238.65 (‘000 secs) at the 6th position. Tata Play dropped sharply from 1st spot to 7th spot with 224.47 (‘000 secs) compared to week 4. Two more new entrants entered the chart, TVS Jupiter 125 at 8th position with Ad Volumes of 224.43 (‘000 secs) and Meesho App at 9th position with 223.09 (‘000 secs). Dettol Antiseptic Liquid dropped further to 10th position with 205.77 (‘000 secs) compared to week 4.
