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Home Featured

BARC Week 9: HUL continues to lead the Top Advertisers Category

by MN4U Bureau
March 11, 2022
in Featured, Television
Reading Time: 1 min read
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BARC Week 10: Harpic Power Plus 10X Max Clean maintains the lead spot in the Top Brands Category
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Top Advertisers

In the Week 9 of Broadcast Audience Research Council (BARC) India, Hindustan Unilever Ltd retained its top spot with Ad Volumes of 5022.9 (‘000 secs) followed by Reckitt Benckiser Group with 2360.97 (‘000 secs) at the second spot and Coca Cola India Ltd. at the 3rd spot with 1359.02 (‘000 secs). Procter & Gamble took a sharp leap from 7th spot to 4th spot with 826.32 (‘000 secs) as compared to week 8. Cadburys India Ltd retained its 5th spot with 754.51 (‘000 secs). ITC Ltd. also took a steep leap from 9th spot to 6th spot with of 499.61 (‘000 secs). Pepsi Foods (G) slipped to 7th spot with 485.37 (‘000 secs). Glaxosmithkline Group jumped from 10th spot to 8th spot with 428.13 (‘000 secs). Colgate Palmolive India Ltd. slipped one spot down and stood at 9th position with 405.21 (‘000 secs). Tata (G) was the new entrant in the top 10 chart with 361.55 (‘000 secs) and claimed the 10th spot.

Top Brands

In the top brands category, Harpic Power Plus 10X Max Clean regained its top spot with Ad Volumes of 432.48 (‘000 secs). Thums up took a steep leap from 6th spot to 2nd spot with 362.9 (‘000 secs) as compared to week 8. Maaza dropped two spots down and claimed the 3rd spot with 338.63 (‘000 secs). Sabse Pehle Life Insurance also took a steep leap from 10th spot to 4th spot with 273.54 (‘000 secs) followed by Coca Cola with 266.0 (‘000 secs) from 8th spot to 5th spot.

Last five spots in the top 10 chart were claimed by new entrants with Clinic Plus Shampoo at the 6th position with Ad Volumes of 249.06 (‘000 secs) followed by Surf Excel Easy Wash with 248.84 (‘000 secs) at the 7th position, Meesho App with 214.51 (‘000 secs) at the 8th position, Mahashivaratri Sadhana (Isha Foundation) with 208.71 (‘000 secs) at the 9th position and Sprite with 206.91 (‘000 secs) at the 10th position.

Tags: BARC Week 9Coca-Cola IndiaHindustan UnileverProcter & GambleReckitt Benckiser Group

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