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BARC Wk 13: StarPlus tops Urban HSM; Dangal leads U+R and Rural

by Editorial
April 8, 2019
in Exclusive, Featured
2 min read
BARC Wk 13: StarPlus tops Urban HSM; Dangal leads U+R and Rural

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Mumbai : After a long gap, BARC has released a ratings for  week 13 for the period between Saturday 23rd March 2019 and Friday 29th March 2019. The data unveils the performances of various channels in the HSM Urban and Rural segments. In the Hindi GEC category the BARC data shows that Dangal TV has topped the list this week with 116mn imps with Big Magic (671mn imps) and Star Plus (647mn imps) emerging as the runner up and second runner up in the segment. Further Zee TV with 561mn imps stands in the 4th slot while Sony and Colors follow in the list with 520mn imps and 505mn imps respectively. Sony SAB (403mn imps) ranks the 7th place followed by Star Bharat and &TV the list with  306mn imps and 165mn imps. The last slot in the top 10 Hindi GEC’s list is occupied by Star Utsav (13mn imps) in week 13.

In the Urban HSM, the data reveals that Star Plus has gained the top spot with 439mn imps followed by Sony and Colors with 381mn imps and 342mn imps respectively. Zee TV is seen standing at the 4th slot with  331mn imps while Sony Sab and Dangal occupied the 5th and 6th positions with 298mn imps and 271mn imps respectively. Star Bharat , Big Magic and &TV settled at the 7th, 8th and 9th slots while Star Utsav managed to occupy the 10th place in the top 10 channels in the Urban Hindi HSM list.

On the other hand the Dangal has emerged as the leader of the rural Hindi market with 889mn imps. Big Magic and Zee TV follow the market leader with 517mn imps and 229mn imps respectively. The 4th slot in week 13 is seen occupied by Star Plus with 207mn imps. Colors ranks 5th place with 162mn imps followed by Sony and Star Bharat with 138mn imps and 104mn imps respectively. Sony Sab and Sony Pal stood and the 8th and 9th places while DD National managed to occupy the last slot in the top 10 Rural Hindi GEC’s list in week 13.

Tags: BARC dataColorsDangalHindi GEC categorySonySony SABStar Plus

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