As per BARC data (BARC, Market Share%, TG: 15+, 4 week rolling average, 1800-2400 hrs, Weekdays, HSM), News18 India has claimed leadership with 13.5% market share in the latest ratings (week 26-29’22), in the primetime segment.
The statement issued by the channel on the achievement read, “Our performance in the BARC rating showcases the audience’s faith in our channel and speaks volumes of the channel’s strong presence in various regions. The data also highlights how News18 India’s primetime shows; Bhaiyaji Kahin, Aar Par, Desh Nahi Jhukne Denege, Sau Baat Ki Ek Baat, and Kacha Chitha have become the first choice for the viewers.”
“Our channel’s viewership has gained momentum steadily because of the added focus on programming, along with broad-basing content to all geographies across the country, diversity of content and line up of anchors.” added the statement.
Kishore Ajwani, Managing Editor, News18 India, said, “We are thankful to the viewers for constantly choosing News18 India over others. There are a multitude of reasons which have helped us become a daily household name across India. The strong line up of story-driven shows, the diversity of content, debates which offer perspective and our fast paced information delivery, all of these offerings have contributed to the increase in engagement with the audience and in resonance of the channel.”