According to the BARC ratings released on Thursday, News18 has retained top spot with 12.8 pc market share (week 27-30; HSM-Urban+Rural) in the Hindi news genre.
The channel is also ahead of the competition with 13.6 pc market share during the primetime hours (1800-2400 hrs, TG: 15+, HSM).
Karan Abhishek Singh, CEO Hindi Cluster, Network18 said, “Continuous dominance of News18 India as the country’s top news channel shows the kind of viewer’s affinity and trust the channel enjoys. Our robust line up of shows and anchors also keeps us ahead in the primetime. Our focus on news, unmatched perspective, insightful analysis and debates are the key differentiating factors that keeps us ahead of competition.”
Additionally, commenting on the success of the channel, Kishore Ajwani, Managing Editor, News18 India, said, “There are a multitude of reasons which have helped us become a daily household name across India. The strong lineup of story-driven shows, the diversity of content, debates which offer perspective and our fast-paced information delivery, all of these offerings have contributed to the increase in engagement with the audience and resonance of the channel.”
