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BARC Wk 46: Sony emerges as the leader of Urban HSM; Zee Anmol continues its dominance in U+R HSM

by MN4U Bureau
November 22, 2018
in Buzz, Featured
Reading Time: 2 mins read
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BARC Wk 2 : Sony regains top spot in Urban HSM & becomes No. 2 in U+R; Zee Anmol continues to lead Rural

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Mumbai : According to the BARC data for week 46, for the period between Saturday, 10th November 2018 and Friday, 16th November 2018, the HSM U+R segment is dominated by Zee Anmol, while Star Bharat has emerged the runner up in the segment. The HSM Urban has got a new topper this week as Sony leads the market followed by Star Plus. Zee Anmol also rules the HSM rural market with Sony Pal following the market leader in week 46.

The Hindi GEC market has witnessed a change in the rankings as Star Utsav has stepped down to the 3rd position and Star Bharat has become the runner up in week 46. Sony Pal has climbed to the 4th slot while Zee TV has settled in the 5th slot. Star Plus and Colors stand at the 6th and 7th slots  respectively in the ranking chart        while Sony, Sony Sab and Dangal TV have managed to retain their last three slots in the top 10 Hindi GEC category list in week 46.

Hindi GEC Urban

The rankings of the Hindi GEC Urban category is led by Sony this week pushing week 45’s leader Star Plus to No.2 position followed by Colors and Zee TV . The rankings of the other Hindi GECs remain unchanged this week with Star Bharat, Sony Sab and Star Utsav occupying the 5th, 6th and 7th slots respectively. Sony Pal, Zee Anmol and &TV managed to retain their last three positions in the top 10 Hindi GEC Urban category chart in week 46.

Hindi GEC Rural

The HSM Rural market has not seen any change in the rankings of the Hindi GECs this week but for the ranking of Sony Pal and Star Utsav that has interchanged their position to occupy the No.2 and No.3 positions in week 46. While Zee Anmol remains the leader of the market, Star Bharat and Dangal TV have also retained their places in the No.4 and No.5 slots respectively. Rishtey, Zee TV and Big Magic are also seen settling at their week 46 places. Star Plus and Colors stood at the No.9 and No.10 slots in the top 10 Hindi GECs category in week 46.

Tags: BARCBARC dataBARC data for week 46Hindi GEC RuralHindi GEC UrbanHSM U+R segment

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