Mumbai: GRM Overseas, an exporter of Basmati rice and a prominent player in the country’s FMCG sector, has appointed Barun Prabhakar as its new Group Chief Marketing Officer (CMO). In this pivotal role, Barun will oversee the brand marketing strategies for GRM’s diverse portfolio, encompassing both domestic and international brands. He will play a key part in enhancing the company’s presence across global markets while focusing on the growth of its Food FMCG business.
With over 20 years of experience in business growth, brand building, and leading high-performance teams, Barun brings a wealth of expertise to GRM. His extensive background in the consumer industry includes successful stints at leading companies such as Leayan Global (Red Chief Shoes), Wildcraft, Woodland, and most recently Liberty Shoes, where he revitalized the brand with innovative campaigns that successfully appealed to younger demographics.
GRM’s flagship home brand, 10X, offers essential staples like Basmati rice, atta, and oil. The company’s modern brand, Faashta, is focused on ready-to-cook and ready-to-eat products such as biryani kits, noodles, and poha. Additionally, GRM has made a strategic acquisition of the contemporary coffee brand RAGE, further expanding its portfolio with new-age food solutions.
Atul Garg, Managing Director of GRM Overseas, expressed his enthusiasm about Barun’s appointment, “We are thrilled to have Barun join our team and are confident that together we will achieve remarkable milestones and solidify GRM’s position as a global leader in food solutions. Barun will lead the next leg of brand establishment for GRM, which started with the signing of Bollywood superstar Salman Khan as our brand ambassador.”
He added, “We will remain focused on solidifying our position in Tier II and Tier III cities, with particular emphasis on engaging the youth demographic. Leveraging his past experiences, Barun will help us achieve our target of capturing a high single-digit market share in the food FMCG industry in India. Our strategy of diversifying our brand and product portfolio will contribute positively to our growth.”
The appointment of Barun Prabhakar marks an exciting new chapter for GRM Overseas, positioning the company for continued success and expansion in both the staple foods and emerging food solutions markets.
