Mumbai: Baskin Robbins, an ice-cream brand, has announced the launch of a digital campaign, ‘The Happiest Ice Cream in the World’. Building upon the success of its recent summer launches, Baskin Robbins aims to amplify the joy of indulgence with this new campaign, tapping into the burgeoning trend of snacking. The campaign is a vibrant portrayal of its brand ethos of spreading happiness to consumers irrespective of the situations they find themselves in.
The campaign comprises of a series of four short films that showcase consumers caught in bizarre situations, enjoying Baskin Robbins. The key takeaway is that through life’s ups and downs and sometimes even chaos, Baskin Robbins enables them to enjoy the moment and provide cheer irrespective of what happens around them, making them truly “the happiest”.
“Our consumers’ voices are the heartbeat of our brand. Consumer feedback served as the inspiration for our new brand campaign, ‘The Happiest Ice Cream In The World. It’s a reminder that showcases the ability of Baskin Robbins Ice creams to completely elevate one’s state of being, no matter what life throws your way” said Mohit Khattar, CEO Graviss Foods Baskin Robbins India
The campaign is now live on all popular social and digital platforms, available for viewing here:
Baskin Robbins said that it has over 950+ parlours in 280+ cities and a significant footprint in the retail and food services segment Baskin Robbins India, is renowned for introducing differentiated product formats and flavours and delivering happiness to its countless consumers.
