BBC Studios has inked two deals with Dhiraagu TV and Medianet that sees CBeebies on both IPTV and Cable TV platforms in the Maldives.
DhiraaguPLC, is the first and only provider of wide-scale residential IPTV/OTT-TV in the Maldives. DhiraaguTV offers television content via its fixed broadband connection for homes and using mobile network for its customers. Medianet is the largest pay-tv broadcaster in the Maldives.
The channel launched on July 15 on Dhiraagu TV and will launch on September 1 on Medianet.
With these deals, subscribers to Dhiraagu TV and Medianet will have access to award-winning CBeebies content including Hey Duggee, Go, Sarah& Duck.
Myleeta Aga, BBC Studios’ SVP and VP for South and South East Asia commented: “We are very pleased that pre-schoolers in the Maldives will have access to CBeebies. The channel is home to some of the most entertaining and educational programmes for young children and we are excited to share them with families in the Maldives. We look forward to more opportunities for collaboration.”
Ahmed Maumoon, Action Chief Marketing Officer from Dhiraagu said “It is a great privilege for us to have CBeebies on the DhiraaguTV platform and are confident that it will be popular with our customers. The fact that DhiraaguTV is able to showcase such quality content is evidence of our commitment to value creation for our customers.”
Zihiuny Rasheed, Head of Marketing from Medianet commented “We are very excited to be able to offer CBeebies content to our little viewers and their carers. CBeebies has a great reputation for providing a safe environment for pre-schoolers to learn through play. I’m confident that CBeebies will be very popular with our large subscriber base.”
CBeebies is BBC’s international channel that is advert-free and wholly owned by BBC Studios.
Aimed at children aged six years and under, CBeebies provides a range of pre-school programming designed to encourage learning through play in a consistently safe environment.
Besides the Maldives, CBeebies in Asia is also available in Hong Kong, Indonesia, Malaysia, Philippines, South Korea and Singapore.
