Mumbai: Motoring media brand, BBC TopGear magazine has hosted the 10th edition of the coveted TopGear magazine awards. One of the most sought-after awards recognizing unparalleled innovations in the automobile industry was held at Sofitel Luxury Hotel, BKC. The best cars and bikes of 2017 stole the limelight as they vied for the ‘STIG’; a prestigious honour that has now become a much pursued symbol of excellence in the automotive industry. The night witnessed renowned personalities From the automobile industry and Bollywood grace the celebratory event to cheer for the big wins.
Speaking about the 10th edition of TopGear Awards, Mr. Deepak Lamba, CEO, Worldwide Media said, “With a legacy that is unmatched, TopGear commands immense credibility in terms of honouring the best of the automobile industry. Over the years, our team has worked extremely hard towards building the brand value of a property which bestows deserving metals with accreditations that are today considering extremely prestigious. It is not just a moment of celebration for the winners, but for TopGear as well, as we mark the 10th successful edition of the TopGear Awards. With this, we look forward to setting new benchmarks as far as staging a platform year after year, which brings together every stakeholder of the automobile industry under one roof.”
The winners are selected based on a various rounds including voting, shortlisting, jury selection and testing. Starting with in an online voting phase, the digital community first selects the reader’s choice car and bike of the year. This is followed by a jury round where a credible panel of judges shortlists the befitting nominees under each category. The winners are then selected From the nominees that undergo a rigorous round of testing across pre-requisite parameters, in order to gauge their performance.
Mr. Girish Karkera, Editor of BBC TopGear shared his views and said, “Being a brand that has today become such a sought-after platform to earn recognition, comes with a huge responsibility. It is a privilege to lead such a qualified and dynamic team of individuals who pay so much attention to vehicular detail in ensuring a fair and unbiased adjudication of the winners year after year. It is this expertise that has made TopGear Awards and more so the Stig, a symbol of excellence, as we strive to strengthen this legacy in the years to come.”
The extremely likeable and versatile Luke Kenny set the perfect tone for the evening, as he hosted the awards attended by car and bike aficionados. Renowned Bollywood stars such as director Sanjay Gupta, Actress Shama Sikandar, Payal Ghosh among others also graced the event to witness the glorious night, giving them an opportunity to root for their favorite automobile brands. The arena was adorned with the competing metals, as they shone bright with their looks and features, powered by innovative functionalities.
The event was powered by Yes Bank, 100 Pipers, Lodha (The PARK), IPOL. Associate Partner – Advanced Hair Studio; Eyewear Partner – Stepper; Destination partner – Amazing Thailand; Footwear Partner – Atesber; and Tyre Partner – CEAT.
