Mumbai: At the recently concluded ADFEST 2025 in Pattaya, Thailand, BBDO India was crowned the most awarded Indian agency, securing a remarkable array of accolades. The agency took home a Grande (Grand Prix), 2 Golds, 2 Silvers, and 5 Bronze awards, while also being honored as ‘South Asia Agency of the Year,’ marking a stellar performance on the international stage.
BBDO India’s work for P&G Ariel’s ‘Home Teams #ShareTheLoad’ campaign stood out as the highlight of the evening. The campaign clinched the coveted Grande in the Effective Lotus category and a Gold in the Creative Strategy Lotus for its long-term strategy. Additionally, it earned two Silvers in Creative Strategy and Effective Lotus, alongside five Bronze awards in various categories, including:
– Film Lotus (Online Film)
– Sustainable Lotus (Gender Equality)
– Creative Strategy (Data & Audience Insight)
– PR Lotus (Integrated Campaign)
– Media Lotus (Guerrilla Marketing)
The agency also celebrated a win in the Film Craft Lotus category, with a Gold for WhatsApp’s ‘Oye Lucky’, which was recognized for Best Use of Adapted Music.
Josy Paul, Chairperson and Chief Creative Officer at BBDO India, shared his thoughts on the agency’s achievement: “We are thrilled to be recognized as South Asia Agency of the Year — this is big! We’re grateful to the jury for shining a light on our work for P&G Ariel and Meta’s WhatsApp. These campaigns are all about impact and influence, which aligns with our global mantra: Do Big Things. This win was only possible thanks to incredible teamwork and the trust of our client partners.”
BBDO India’s success at ADFEST 2025 underscores its continued leadership in creativity and innovation across the region.
