Joy Personal Care has roped in BC Web Wise to handle its digital creative mandate following a multi-agency pitch. The agency’s task is to drive brand awareness and consideration across the product portfolio.
Poulomi Roy, Chief Marketing Officer of Joy Personal Care, said, “We believe in the natural beauty of women. We offer products that help maintain, not accentuate their natural beauty. We have ensured that our brand beliefs are at the core of our communication strategy over the years. Our strategy has been a reflection that beauty is not just about products; it’s about crafting experiences that resonate with our audience’s aspirations. With BC Web Wise’s creative brilliance and strategic insights, we are thrilled to embark on this new journey to redefine our connection with our clientele.”
Chaaya Baradhwaaj, Founder and MD, BC Web Wise, said, “We are honoured and excited to onboard a brand that has set standards of elegance for generations. Our mission is to amplify Joy Personal Care’s story through innovative storytelling and strategic digital campaigns that resonate with our loyal audience and new admirers.”
Joy Personal Care comes from the house of RSH Global. Its portfolio includes face washes, body lotions, face creams, body gels, face serums and sunscreens.
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