New Delhi: Beardo, a men’s grooming and lifestyle brand, has launched its latest brand film featuring Bollywood icon Bobby Deol, making a bold statement challenging conventional narratives around masculinity.
The film addresses the pressures men face in today’s society: expected to be strong but not too strong, speak up but not too loud, lead yet stay in line. In a world quick to label confidence as arrogance and strength as a threat, men often hesitate to express themselves. Beardo’s new campaign takes these questions head-on, confronting the conflicts and societal expectations men navigate daily. The film emphasizes that masculinity is not about perfection — it’s about being Unfiltered. Untamed. Unstoppable.
Bobby Deol personifies the brand’s vision of authentic masculinity — grounded, fearless, and unapologetically himself. Through his journey, the campaign encourages men to embrace their truest selves.
Siddharth Vaya, CBO of Beardo, said, “Bobby Deol is an icon who embodies the true values and ethos of Beardo — being unfiltered, untamed, and unstoppable. He represents timeless charisma and a strength that aligns with our vision of redefining what it means to be a real man — someone who is undeterred by society’s expectations.”
Bobby Deol added, “This film stands for being unapologetically you. It celebrates masculinity that doesn’t need to shout to be heard – raw, confident, honest, and real – values that I deeply connect with. I’m proud to represent a brand that encourages men to be both strong and self-aware.”
https://youtu.be/rixkQSTtxYc?si=kchRUJHYCitCYTDl
