Mumbai: BEST Chalo Airport Express has launched the “Board. Relax. Chalo” video campaign, with a mandate given to L&K Saatchi & Saatchi, a part of Publicis Group India. The campaign aims to create awareness amongst business and leisure travellers, encouraging them to experience the service provided by the Airport Express at Mumbai airport.
Each film highlights different facilities available to travellers for a comfortable journey to their destination. Along with guaranteed reclining seats ensuring maximum comfort, travellers also have designated spaces for their luggage and USB ports for charging their personal electronic devices. Passengers can book their seats by scanning a code and boarding the designated bus. Booking can also be done in advance through various channels, including counters outside airport terminals, the BEST Chalo App, and the web portal chalo.com/airport-express. Every aspect of the service, from interiors to eco-friendly operations, is highlighted. The goal is to inspire travelers to rediscover the joy of stress-free travel.
Talking about how Chalo intends to make travel hassle-free, Kartick Krishnamurthy, Head of Marketing, Chalo, added “The campaign aims to encourage people to choose the new premium airport bus service as their preferred mode of transportation. We want people to view Airport Express as a comfortable, cost-effective, and eco-friendly ride to their destination from the airport.”
Chandani Samdaria, Executive Creative Director, L&K Saatchi & Saatchi, said, “Our campaign for Airport Express unveils the features through a series of snappy short films, each highlighting a unique aspect. We created a Chalo ring for every climax to ensure the brand lingers in travellers’ minds post flight. Our aim was to make every arrival memorable with Airport Express.”
The Airport Express operates about 230 trips, with plans for expansion in the near future. The company said that what sets these buses apart is their commitment to sustainability, with a large percentage of the fleet being electric. Operating every day from Monday to Sunday, the Airport Express service ensures convenience with buses scheduled approximately every 30 minutes in both directions, starting from 6.30 am at the airport, with the last bus departing at 11 pm. Passengers can book their seats via the App or through the web portal chalo.com/airport-express.
Film 1:
Film 2:
Film 3:
Film 4:
