Mumbai: As per latest statistics of July 2017, The Better India is now #3 in terms of Most Video Viewership (as per Vidooly). With its focus on positive news, unsung heroes, grassroot innovations and impact driven campaigns, The Better India has emerged as the go-to destination for every Indian seeking inspiration and wanting to do good. The result? A mass awareness movement inspiring more Indians wanting to be embrace community spaces as change leaders.
The Better India publishes videos in various formats – ranging from quick 45-second videos for distribution on WhatsApp, to the 3-5 minute feature videos that are consumed by its audience across YouTube, Facebook and its own app.
With its focus on creating high quality content and a monthly reach of over 35-40 unique consumers, The Better India has now established itself in the space of impact journalism/positive news, determined to consciously flesh out ordinary individuals who inspire extraordinary feats.
Says Dhimant Parekh – Founder & CEO of The Better India, “By creating the kind of content that we do – celebrating every individual of this country – we have started making the Nation believe in itself. That itself for us, is a significant achievement and is visible in all the impact we are generating.”
The Better India’s content has seen so much traction, that some of India’s leading brands are now engaging with it to drive consumer awareness. Brands such as Accenture, Merck, Intel have successfully implemented large-campaigns with The Better India.“We aim to positively impact the lives of40 million people by 2018,” adds Anuradha Kedia, Co-Founder, The Better India.
Apparently, The Better India stood next to The Lallentop and Indiatimes with 18976860 video views. Scrool, Scoopwoop News, The Qunit and Vikatan Magazine followed the list of other leaders in the Top 10 Video views chart.