Everyday fashion brand Beyoung has signed entertainer, actor and content creator Bhuvan Bam as its first brand ambassador, also leveraging his role as a fashion influencer.
Commenting on the collaboration, Bam stated, “It’s been a pleasure and an incredible experience collaborating with Beyoung. Working with the entire team was a joy and it was a great time to collaborate with them, very happy with what we’ve created together. The brand’s commitment to innovation truly shines in their approach to fashion and their style range is a must for everyday fashion.”
Bhuvan’s journey starting from humble beginnings to becoming a true icon resonates with Beyoung’s story of growth and determination, informed a company statement. The brand together with Bhuvan aspires to transform the fashion landscape in India making fashion affordable, aspirational and convenient for all, it added.
Shivam Soni, Founder and CEO, Beyoung, said, “This partnership is all about mixing creativity, style, and relatability to inspire young folks, set fashion trends, and make fashion accessible to everyone. We’re excited to have you join us in this journey as बीयंग X बीबी (Beyoung X BB) team up to help you show your personal style every day.”
With the collaboration, one can expect announcements through 2024, in the form of fashion content, behind-the-scenes insights and interactive experiences.
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(This information is published from a press release.)
