Mumbai: As brands across sectors mark International Women’s Day, the Banking, Financial Services and Insurance (BFSI) industry is using the occasion to spotlight women’s empowerment, financial independence and greater inclusion in the financial ecosystem. Through purpose-driven campaigns, companies are highlighting the evolving role of women not only as consumers of financial products but also as entrepreneurs, professionals and decision-makers shaping India’s economic future. From digital films and social experiments to financial literacy drives and community outreach programmes, these initiatives aim to challenge stereotypes, address systemic gaps and promote equal access to opportunities. Leading organisations leverage storytelling and grassroots engagement to encourage financial awareness, support women entrepreneurs and challenge long-standing gender biases. Together, these campaigns reflect a broader industry effort to build a more inclusive and equitable financial landscape.
IndusInd General Insurance
On the occasion of International Women’s Day, IndusInd General Insurance (formerly Reliance General Insurance) highlighted the growing role of women in shaping progress across industries and communities, celebrating their determination, resilience and ambition. The company noted that women today are increasingly taking charge of their futures—professionally, personally and financially—with financial independence playing a key role in enabling them to make confident decisions, pursue their aspirations and build stronger foundations for themselves and their families. IndusInd General Insurance said it remains committed to supporting women through greater financial awareness, security and protection, emphasizing that meaningful progress is achieved when individuals and communities move Forward Together.
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HDFC ERGO General Insurance Company
On the occasion of International Women’s Day, HDFC ERGO General Insurance Company, one of India’s leading private sector general insurers, unveiled a digital film showcasing the inspiring journeys of its Women In-house Motor Surveyors. In line with its commitment to diversity, equity and inclusion, HDFC ERGO launched the ‘Nari Shakti’ program, an initiative designed to bring women into roles, which had traditionally male employees. The role of In-house motor surveyors comes into play during the motor insurance claims, and involves technical assessments, workshop interactions and rigorous on-ground inspections areas historically perceived as unsuitable for women.
The digital film captures the journeys of these women In-house motor insurance surveyors from navigating sceptical looks at workshops to addressing questions about their technical capabilities, and facilitating interactions with the customers, highlighting their resilience and professionalism in a sector, which was perceived to be unfit for women.
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Tata Capital
Tata Capital’s #StopBlamingHer campaign highlights a bias that many people recognise but rarely address openly — the kind that exists in everyday language, assumptions and casual remarks that often go unnoticed. Instead of blaming individuals, the campaign encourages people to reflect on their own behaviour and attitudes. Conceptualised and executed by Schbang, the film presents a series of everyday situations in workplaces, social gatherings and public spaces where women are casually blamed. Inspired by real-life experiences, the campaign aims to make these subtle yet common moments visible, prompting audiences to acknowledge and question the bias that often goes unrecognised.
Godrej Capital
Godrej Capital, the financial services arm of the Godrej Industries Group, has launched a new campaign, ‘Do Se Teen’ (From Two to Three), ahead of International Women’s Day, highlighting the ambitions of India’s emerging women entrepreneurs and the growing support they are receiving within their families. The film captures a relatable moment from everyday life, in which a woman entrepreneur prepares to expand her warehouse business from two stores to three. When her mother-in-law overhears a conversation about the “expansion,” she briefly assumes it is a pregnancy announcement. The misunderstanding soon turns into a warm moment of celebration as the family supports her signing the loan that will help grow her business – entirely on her own terms.
Bandhan Mutual Fund
Bandhan Mutual Fund has launched the next phase of its Equal Calculator initiative, aimed at highlighting how career breaks linked to life stages such as marriage, motherhood and caregiving can impact women’s long-term financial journeys. The campaign draws attention to the fact that traditional investment frameworks are often built around the assumption of a continuous, uninterrupted career—an approach that can disadvantage women who take time off for family responsibilities. Developed by Grey India, the latest campaign brings this insight to life through the story of a woman navigating a changing workplace while managing important life milestones. By allowing investors to factor in these career pauses, described as “blinks,” the Equal Calculator helps individuals adjust their investment contributions and remain aligned with long-term financial goals, addressing the gap created by the reduced benefits of compounding during career breaks.
Aditya Birla Capital
On the occasion of International Women’s Day, Aditya Birla Capital released a digital film as part of its #ChangeTheDefaultSettings campaign, highlighting how many workplace structures, financial systems and societal expectations have traditionally been designed without considering women’s unique life journeys. The film symbolically portrays outdated “default settings” being interrupted and rewritten to reflect a more equal and inclusive world, emphasizing the need to rethink systems that women have long had to adapt to. Through the campaign, the company underscores the importance of financial awareness and planning in enabling women to take control of their finances and life decisions. Reinforcing its belief that #PaisaHaiPower, Aditya Birla Capital said greater financial independence can give women the confidence to reshape systems and pursue their goals on their own terms.
Mirae Asset Mutual Fund
Mirae Asset Mutual Fund has been recognised by the India Book of Records for conducting the largest investment-focused financial literacy campaign for female participants. Held from January 12 to January 26, 2026, the initiative reached 39,833 girl students through 571 structured financial literacy programmes conducted across 45 cities and 320 colleges within 15 days. Organised as part of the company’s Investor Awareness and Education initiative, the campaign aimed to build awareness about mutual funds and encourage early investment habits among young women. The large-scale outreach involved structured in-person sessions designed to help students understand the basics of saving and investing while promoting responsible financial decision-making at an
early stage.
Zurich Kotak General Insurance
On the occasion of International Women’s Day, Zurich Kotak General Insurance launched the latest edition of its ‘Drive Like A Lady’ campaign through a social experiment aimed at challenging the stereotype that women are poor drivers. Conducted across several busy lanes in Mumbai, the experiment involved placing a poorly parked car with a visibly damaged bumper between two neatly parked vehicles to observe public reactions. Passers-by quickly assumed that the car must belong to a woman, reflecting how deeply gender bias influences everyday assumptions. When it was revealed that the driver was not a woman, many observers paused to reflect on their instinctive judgments. The campaign highlights how common stereotypes about women drivers often do not reflect reality and concludes with the message: “Sometimes the real damage isn’t on your car. It’s in the notions.”
Spice Money
Spice Money, a subsidiary of DiGiSPICE Technologies and one of India’s leading rural fintech platforms, has launched its Women’s Day 2026 campaign titled‘ Har Ghar Mein Banker’, encouraging women across rural India to become banking agents for their communities and expand access to formal financial services.
