Bharat Media and Entertainment Group (BMEG) has announced its recent appointment as the Agency on Record (AOR) for men’s grooming brand UrbanGabru and women’s personal care brand Urban Yog.
BMEG will manage media duties for both brands nationally. It has previously handled projects for the two brands from the stable of GlobalBees Brands Private Limited.
Dhiraj Deshmukh, Marketing Head, UrbanGabru and Urban Yog, stated, “Presently we are at a stage where we needed a partner to handhold us into the sea of media opportunities and help us get into the spotlight at all relevant opportunities. BMEG’s frugal and pin-pointed approach is something that is completely in line with our thought process, and given this partnership with BMEG and their skill sets, we are confident of making a long-lasting mark on the discerning Indian audiences towards strengthening our brands.”
Anand Charles, Chief Executive Officer, BMEG, said, “It is indeed a moment of pride to be associated with UrbanGabru and Urban Yog, which have the potential to become daily essentials for the New India. With the way GlobalBees has set the vision for these brands, clubbed with our media expertise, it will be an amazing journey towards building these brands along with their team.”
BMEG, positioned among India’s leading media and advertising agencies, operates from strategic locations including Bangalore, Mumbai, Delhi, Kolkata, Chennai, and Kochi.
Bharat Media Group is a 360-degree marketing and communication agency. It offers integrated solutions and expertise in building business, brand, and goodwill. The core objective of the Group is to become the growth partner of its discerning clientele. By providing innovative and response-driven strategies touching every aspect of advertising and marketing. Through a robust result-oriented process of listening, deep-dive research, and collaboration to help its partners to achieve the desired goal.
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