Bharti AXA Life Insurance has announced the appointment of Archit Shankar as its new Head of Marketing and Corporate Communication.
Shankar will be accountable for bolstering marketing strategies, amplifying digital customer acquisition, optimising channel marketing, safeguarding consumer rights, and elevating public relations initiatives.
Shankar brings with him over 16 years of experience in brand building within the health insurance and online education sectors and held key positions at reputable firms including Kantar, Max Bupa Health Insurance, and NIIT.
In his career stint, Shankar has spearheaded the development of campaigns – ‘Ab Nahin Khareedoge Toh Kab’ and the annual brand property ‘Walk for Health’ for Max Bupa.
Speaking on Shankar’s appointment, Nitin Mehta, Chief Customer Officer & Head – Marketing, Digital & Online Sales, Bharti AXA Life, said, “We are thrilled to welcome Archit to our team as Head of Marketing and Corporate Communication. We believe that his profound background and expertise in marketing strategy will be invaluable as we continue to pursue our growth plans. Given our goals for the company, we are confident that he will play a pivotal role in aiding us to achieve our objectives.”
“The Indian life insurance sector is poised for substantial expansion and Bharti AXA Life is resolute in its commitment to be an integral part of this growth trajectory. I’m looking forward to working with the team in strengthening the brand’s expansion goals and maximizing new growth avenues,” said Shankar.
