Mumbai: Bharti AXA Life Insurance continues to strengthen its leadership team by hiring seasoned professionals with deep domain expertise and a strong track record in driving business performance. The company has announced the appointment of Prerak Parmar as its Chief Growth Officer.
In his new role, Prerak will transition to lead all proprietary distribution channels of the company, including Agency, Partner Office, Insurance Manager, and Direct Distribution, while also jointly leading revenue assurance and pricing. His leadership is expected to be instrumental in strengthening the company’s distribution footprint and further accelerating its growth trajectory.
With over 26 years of experience in the FMCG and Life Insurance sectors, Prerak has successfully handled both sales and general management in previous roles, leading multiple distribution channels and playing a pivotal role in driving revenue growth. He has a proven track record of enhancing frontline productivity, improving customer retention, and optimizing business efficiency. Prerak holds a Master of Business Administration (MBA) from the Institute of Management Technology (IMT), Ghaziabad, specializing in Business, Management, Marketing, and Related Support Services.
Commenting on Prerak’s appointment, Parag Raja, MD & CEO, Bharti AXA Life, said, “We are excited to have Prerak on board. His deep industry expertise in driving growth makes him a great asset to the company. As we expand our market presence and enhance the value we deliver to customers, Prerak’s extensive experience in leading multi-channel distribution, coupled with his deep understanding of customer-centric strategies, will be instrumental in driving our growth.”
Expressing his enthusiasm for the new role, Prerak Parmar stated, “I am excited to be a part of Bharti AXA Life Insurance. In my role, I will focus on expanding our distribution network, strengthening customer engagement, and driving profitability and innovative solutions to enhance market reach.”
