Mumbai: Bhima Gold, one of South India’s most respected and enduring jewellery houses, has marked a historic milestone of 100 years with the launch of Together Purever, a centenary film that reflects the brand’s enduring philosophy of togetherness, continuity, and shared legacy.
Positioned as a cultural tribute rather than a conventional brand film, Together Purever mirrors Bhima Gold’s century-long journey alongside families, traditions, and evolving identities. The film captures how the brand has remained interwoven into the lives of generations—present through moments of celebration, transition, and belonging.
Rooted in the idea that life moves in circles, the film draws inspiration from the Circle of Life, tracing transitions from childhood to womanhood, nurturing to protecting, dreaming to healing. Through evocative visual chapters such as The Divine Mother, The Protector, The Dancer, The Healer, and The Dreamer, the narrative explores the many roles that shape individual and collective existence, symbolising transformation across both personal journeys and generational bonds.
At the heart of the film lies a symbolic tribute to the divine feminine, embodying strength, creation, compassion, and resilience. Her journey reflects the evolving roles of women across generations, aligning with Bhima Gold’s belief that jewellery is far more than adornment—it is a silent witness to life’s milestones, emotions, and transitions, carried forward from one generation to the next.
The narrative is further elevated through a lyrical composition inspired by classical Indian thought and philosophy. The verses speak of inner strength, shared dreams, courage, and collective progress, reinforcing the central message that growth, fulfilment, and legacy are most meaningful when experienced together.
Together Purever stands as a reflection of Bhima Gold’s 100-year legacy—built not only on craftsmanship and purity, but on relationships nurtured over time. As families evolved, traditions adapted, and generations changed, Bhima remained a constant presence, rooted in values that transcend eras. With the release of this centenary film, Bhima Gold reiterates its belief that legacy is not measured in years alone, but in the lives touched, stories shared, and values passed forward—an ode to continuity where the past, present, and future remain forever connected.
