Bengaluru : Bangalore’s BIG BANG AWARDS 2019 received a massive response in its 24th edition, which was held at ITC Gardenia. Stark Communications won the maximum Gold and Silver awards totaling to 8 awards and Presto Advertising won the maximum of Bronze totaling to 7 awards this year While the Times network is the client of the year with a medals tally of 2 Gold, 4 Silver and 3 Bronze. With entries from 73 agencies and 7 clients, spread over 13 cities in India, the event was a major success. The jury panel had over 20 prominent Advertising professionals such as Harish Bijoor, Sundar Madakshira, Chetan Asher, Ashok Lallla, etc. to judge the entries. Adguru Prasoon Pandey and Sachin Sharma, Director Sales, TikTok were also present at the event as chief guests to discuss/debate the future of the advertising industry.
“As the Advertising Industry continues to grow, more and more new opportunities and newer challenges seems to be emerging. Our theme this year “Breaking The Rules” focused on recognizing the digital creative content that broke the conventional rules in order to capture the new age consumer”, says Laeeq Ali, President, The Advertising Club Bangalore.
He further added, “Over the last two decades, Bangalore has emerged as the key advertising hub of South India and has become home to several international, national and home-grown agencies. Apart from this, myriads of home-grown agencies have also made a mark, making Bangalore the no.2 city for advertising talent after Mumbai.”
Adguru, Prasoon Pandey, commenting on the event, added, “With this edition of Big Bang Awards, we would want to push content that takes an unconventional route. I believe, only by challenging the conventional, you can increase the bar of your creativity and deliver the remarkable.”
The focus this time was to discuss or debate the new age advertisement trends that are taking the market by storm. The advancement of cognitive technologies and programmatic further underscores the need for checks and balances,” added Prasoon Pandey.
“ With the success of this event we look forward to entries for Big Bang Awards II for excellence in Media and Wellness open on 23rd September on www.bigbangawards.com and the event will be held on 15th November. We urge the media and creative agencies to enter their work,” adds Arvind Kumar, Executive Director, The Advertising Club Bangalore.
Malvika Harita, Chairperson of Big Bang Awards, added, “I have been involved with Big Bang Awards for the last 20 years. This year we saw a lot of emerging digital agencies and everything was quite exciting and we are hoping that Big Bang 2, coming up next, is even more exciting”