Mumbai: Trident Group, an Indian textile conglomerate and a global player has unveiled a new campaign titled ‘Karamyogi Ki Udaan’ on Trident’s Mission Day. Celebrating the unsung heroes within the Trident community, the initiative showcases narratives of karamyogis who have triumphed against all odds, embodying grit, resilience, and remarkable achievements.
‘Karamyogi Ki Udaan’ campaign looks to reflect Trident Group’s dedication to fostering an inclusive and empowering community. Through videos, the campaign looks to shed light on the remarkable stories of unsung heroes within the Trident community, highlighting their contributions and impact at workplaces, communities and Trident family network at large.
Emphasising the ethos of ‘Golden Hearts, Golden Trident’, the campaign in collaboration with Josh Talks symbolises the commitment and dedication exhibited by every member of the Trident family. These individuals, known as karamyogis, demonstrate the profound impact of service and compassion, embodying the core values of Trident Group.
Trident Group CMO Harshvardhan Singh Chauhan said, ‘The ‘ Karamyogi Ki Udaan’ campaign is a celebration of the unsung heroes within the Trident community, whose dedication and selflessness embody the spirit of ‘Golden Hearts, Golden Trident’. Through these series of captivating videos, we wanted to shine spotlight on the stories of these individuals whose unwavering commitment has left an indelible mark on the community.’
Varun Khera, head partnerships Josh Talks said, “At Josh Talks, we strongly believe and have witnessed first-hand in the power of stories creating a ripple effect of positive change. Our collaboration with Trident Group is an opportunity to spotlight the incredible stories of their ‘karamyogis’ and elevate them as role models who are, further, going to inspire others to lead change in their own communities.”
As part of the campaign, a two-minute inspirational life videos have been crafted for the final selected ten karamyogis, capturing the essence of their stories. These videos invite viewers to be inspired by the resilience and determination of these individuals.
