Collective Artists Networks’ Big Bang Social, a creator marketplace, will exclusively represent the official supporters group of Indian cricket team, The Bharat Army. Through this partnership, the agency will manage The Bharat Army brand for brand deals, on-ground partnerships, licensing, Web 3.0 activations, and content deals among other commercialization activities.
Big Bang Social’s experiential product The CreatorXP Platform will serve to create a deeper inner circle of ‘Superfans’, that are creators and influencers themselves. This community which includes creators from over 100 cities across India will be digital and on-ground brand ambassadors, engaged in a number of activities like promoting tournaments and wearing The Bharat Army badge of honour by representing the group to their local communities. The creator marketplace will deploy a nationwide team to take The Bharat Army to market, building a business pipeline with brands associated with cricket and other sports in India.
Commenting on the association, Anurag Iyer, CEO, Big Bang Social, said, “It is an immense honour to bring an entity like The Bharat Army on board. They are a great addition to the communities we are nurturing through our various divisions. We are super excited to amplify the communities reach globally and to unlock its true potential.”
Rakesh Patel, Founder, of The Bharat Army said, “We are delighted to associate and partner with an exceptional creator company like Big Bang Social. They understood the DNA of our community and came up with brilliant solutions we are looking forward to bringing to life together”
On winning the mandate, Vijay Subramaniam, Group CEO and Co-Founder, of Collective Artist Network, said, “The Bharat Army is an iconic community for representing India on a national and global scale. We are confident that our platform can provide the support and resources necessary to help Bharat Army grow and achieve even greater success. We look forward to nurturing this partnership and creating meaningful opportunities for the entire community.”
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