Mumbai: Big Bowl, a destination for flavorful Indian and Chinese bowls, is gearing up for an exciting cricket season with a dynamic, multi-platform campaign designed to enhance customer engagement and boost its brand presence.
As part of the campaign, Big Bowl is airing a 20-second ad throughout the cricket season, spotlighting its signature bowls starting at just ₹129. This initiative aims to capture the attention of cricket fans, making Big Bowl their go-to choice for match-time cravings with delicious and affordable meal options.
To boost digital engagement, Big Bowl is launching cricket-themed contests on its Instagram page (@official_bigbowl), encouraging fans to participate, share their experiences, and interact with the brand. These contests will foster a stronger online community while adding to the excitement of the cricket season. (Instagram Video Link: Click Here)
Beyond ads and contests, Big Bowl has a series of cricket-specific content and engagement strategies lined up, set to roll out progressively. This includes:
* Special Offers tailored for cricket fans
* Influencer Collaborations with top names like Anupama & Jannat Zubair
* Creative Campaigns to entertain and engage audiences throughout the season
Big Bowl, a cloud kitchen brand of Lenexis Foodworks, is rapidly expanding its footprint in India’s QSR market. Recently, Big Bowl surpassed INR 100 crore ARR within just four years of its launch and is on track to cross INR 150 crore ARR in FY26.
Speaking on the campaign, Aayush Madhusudan Agrawal, Founder & Director of Lenexis Foodworks, said, “Cricket is more than just a sport—it’s a celebration that unites the entire nation. At Big Bowl, we believe that great food makes these moments even more special. As families and friends come together to cheer for their teams, we want Big Bowl to be at the heart of these gatherings. With this campaign, we are celebrating this spirit of togetherness by offering flavourful, affordable bowls that perfectly complement the thrill of the game.”
