Mumbai: As per recently released India Readership Survey (IRS) ratings, BIG FM, one of the biggest networks in the country, continues to be the No.1 radio network in its legacy markets. The radio station successfully retained its position at No. 1 in the 37 legacy markets combined, in the first quarter of 2019 as per the survey. Source: IRS 2019-Q1 vs IRS 2017| 12+All | Last 1 Week Listenership | 37 Legacy markets combined – Phase 1 & 2 Stations
With an overall listenership of 1.75 crore, BIG FM’s listenership has increased by 3.6% as compared to IRS 2017. The radio network has been ranked No.1 across North, East and South zones in its legacy markets at a combined level. As the brand revamped itself in Q1 2019, these IRS numbers stand a testimony to the fact that people have loved the radio network’s new brand positioning ‘Dhun Badal ke Toh Dekho’. BIG FM’s stations including Bangalore, Amritsar, Gwalior, Jammu, Jamshedpur, Jhansi, Jodhpur, Mangalore to name a few, have been ranked number one as per the survey
Sunil Kumaran
Commenting on the ratings achieved Sunil Kumaran, Country Head – Thwink BIG, BIG FM said, “The IRS data is the only credible listenership data source for analysis and evaluation of brand positioning in the market. These ratings are a testament of how our brand and shows resonate with the audience. Our new positioning, which reflects in all the shows, has further strengthened our bonds with the listeners.”
The radio network with 58 stations all over the country has wonderfully managed to gain a strong support among its audience with recent campaigns and shows such as Dhun Badal Ke Toh Dekho with Vidya Balan, Big Laadli, Big Paani Project, I Am Not Sorry, that aim towards bringing a positive impact in the society. The Indian Readership Survey is the largest readership research study that regulates surveys of over 100 product categories.
