Mumbai: BIG Magic Ganga, the number one regional entertainment channel of Bihar, Jharkhand and Purvanchal from Reliance Broadcast Network Limited (RBNL) strengthened its distribution with India’s leading free to air digital Network – DD Free Dish. With DD Free Dish, BIG Magic Ganga will now benefit with deep penetration across the rural regions of the country. This move will gradually fortify its position in the rural belt, making the channel easily available for discerning viewers. BIG Magic Ganga will be available on DD Free Dish Channel No. 16.
BARC now represents rural penetration as well, which is 49% of the entire HSM universe. Bihar & Jharkhand, which is the core belt for BIG Magic Ganga, now derives 57% viewership through the rural pool. Thus, the DD Free DISH association will help BIG Magic Ganga to:
- Amplify REACH by 50%, enabling highest penetration in rural India as compared to any other DTH platforms
- Reach out to media dark areas
- Gain in overall viewership by 75%
Speaking on the occasion, Mr. Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited stated, ‘We are happy to announce our availability on DD Free Dish, which allows our BIG Magic Ganga to immediately grow across the geography. We are confident that our content will be thoroughly enjoyed by the new audiences, further enhancing our reach and position. Strengthening our distribution is a strategic move which will not only widen our audience base and popularity but will also give better value to our advertisers.”
BIG Magic Ganga is the only channel on DD Direct that delivers more than 5 hours of original programming, compared to any other GEC channels in the region that only have syndicated content. A Channel which is based on the positioning of being positive, uplifting and nurturing a sense of pride amongst the aspirational audience pool of the region. It taps into the insights of Religion (Devotion & Bhakti); Reality (Game Shows, Social), Family Movies and Fiction to help people in the region to excel and shed their backward perception and imagery.
Popular shows like BIG Memsaab, Teekhi Khabar, election special Raag Chunavi, blockbuster movies every weekend, along with upcoming devotional shows Mangal Utsav for Diwali and Chhath special, BIG Magic Ganga offers exquisite and dynamic content for family viewing which resonates well with the masses. With more unique shows in the pipeline, BIG Magic Ganga is poised to engage, enrich and entertain new audiences across the country.
With this association, BIG Magic Ganga marks the beginning of new prospects for the channel in terms of increased viewership, new audience base, robust expansion plan, etc. The channel will engage with viewers and trade partners locally and nationally through a multimedia campaign across its radio network, 92.7 BIG FM and other multiple platforms.
BIG Magic Ganga is distributed across all cable operators across the states of UP, MP and Bihar and spread across the likes of DEN, Digicable, WWIL, Hathway, Darsh and Maurya amongst others and DTH players like Airtel, Dish, Reliance Digital, DD Direct and Videocon.
