Bengaluru: bigbasket, a TATA Enterprise and India’s leading online grocery platform, has announced the appointment of Manish Bajoria as its new Chief Financial Officer (CFO). In this pivotal role, Manish will oversee the company’s finance function and help shape bigbasket’s financial strategy as it scales new heights in innovation and expansion.
With over two decades of experience across strategic finance, commercial management, and digital transformation, Manish joins bigbasket from Vini Cosmetics, where he served as CFO and spearheaded financial operations and digital initiatives. He has previously held senior finance roles at Amazon and Hindustan Unilever, leading large-scale operations and building governance-driven, performance-focused teams. A Chartered Accountant by qualification, Manish began his career at Tata Steel Limited, bringing him full circle within the Tata ecosystem.
Hari Menon, CEO & Co-founder, bigbasket, said, “We are happy to have Manish on board at a time when bigbasket is growing across many fronts. He brings deep financial experience and a practical understanding of how businesses work on the ground. His steady approach and ability to work through complex situations will be a real asset as we continue to scale and stay focused on what matters, serving our customers better and building a strong, sustainable business.”
Expressing his enthusiasm, Manish Bajoria said, “I am excited to join bigbasket at a time when the company is scaling rapidly and redefining the grocery and convenience ecosystem in India. I look forward to working with the leadership team to improve financial processes, support growth, and create lasting value for customers, partners, and employees.”
Manish’s appointment comes as bigbasket continues to deepen its reach, innovate across formats like bbnow and bbexpress, and expand its footprint in the hyper-competitive Indian e-grocery landscape.
