Bangalore: BigCity Promotions, a sales promotion and loyalty rewards agency, has announced the launch of ‘Fun Points’, a one-of-its-kind rewards platform designed to reshape brand loyalty and consumer engagement across FMCG, stationery, retail, apparel, electronics, and lifestyle categories.
Targeted at kids aged 5–17, Fun Points is a long-term loyalty program that rewards real-world experiences over screen time. Designed for brands that cater to children’s everyday needs—from school supplies to apparel and gadgets—the program encourages parents to earn credits with every purchase, which can then be redeemed for a wide range of physical and holistic activities such as pickleball, swimming, yoga, robotics, folk dance, horse riding, kabaddi, and even play arena memberships.
“At BigCity, we believe in tackling real-world challenges that impact our society—one of them being the rising screen time among children. While completely eliminating screen time isn’t practical, we saw an opportunity to create a win-win solution for both brands and parents. That’s why we launched ‘Fun Points’—a platform that empowers brands to offer meaningful rewards while inspiring kids to step outside, explore, and engage in real-world activities. By bridging the gap between entertainment and active play, Fun Points not only strengthens brand loyalty but also fosters a healthier, more active generation,” said Vikas Shah, Co-Founder, BigCity Promotions.
With over 300 brand collaborations under its belt, BigCity has a proven track record of delivering impactful loyalty programs. Fun Points builds on this legacy by offering brands an opportunity to drive repeat purchases, increase customer engagement, and align with parents’ aspirations for their children’s well-being—all while creating a deeper emotional connection with family audiences.
As screen time concerns grow, Fun Points stands out as a solution that bridges digital convenience with active lifestyles—ushering in a new era of brand engagement that not only boosts loyalty but contributes to the healthier development of the next generation.
