Tuesday, June 6, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Events

Bigg Boss Marathi set for launch on 15th April; ropes in top brands as Sponsors

by MN4U Bureau
April 7, 2018
in Events, Featured
Reading Time: 3 mins read
A A
Bigg Boss Marathi set for launch on 15th April; ropes in top brands as Sponsors

Share Share ShareShare

Mumbai: The First ever edition of Bigg Boss in Marathi shall premiere with a grand launch event on 15th April at 7PM and subsequent episodes shall air from Monday to Saturday at 9:30PM while the Sunday episode will air at 9PM. 15 celebrity contestants will step in as houseguests ready to live under surveillance for 100 days. The show will be anchored by none other than the famous actor-director-producer par excellence, Mahesh Manjrekar. Dabur Red Paste, has joined hands with Bigg Boss Marathi as the Presenting Sponsor in its very first edition. The show is Co-Powered by Rin, along with Special Partners Dabur Anmol Jasmine Hair Oil, Nirvana Realty’s Wollywood and Haware Intelligentia.

After successfully pioneering the entry of Bigg Boss in regional languages, Ravish Kumar “ Head, Regional Entertainment, Viacom18 said on the upcoming Marathi edition The show has seen significant viewer loyalty over the years, in all languages and in all countries. The last couple of years have also seen a considerable rise in viewership in the Marathi market which can be attributed to shows with strong production values and innovative concepts. With learnings from 40 markets from across the globe we are launching the very first season of Bigg Boss in Marathi, tailor made as per the coming of age Marathi viewers who love disruptive content, human drama, real emotions and cinematic production values.

He further added, The show also opens up wonderful opportunities for Brand integrations owing to the individual affinity level that it conveys and the buzz value it creates. The content is also very digital friendly which gives us more avenues to amplify the show. We welcome our Presenting Sponsor Dabur Red Paste, on-board along with Co-Powering Partner, Rin and other Special Partners. Here’s looking forward to a mutually beneficial partnership that will entertain and enthrall viewers.

On bringing forth the very first edition of Bigg Boss for the Marathi viewers, said Nikhil Sane – Business Head, Colors Marathi, Gujarati and Viacom18 Motion Pictures Regional Movies, “Bigg Boss is pure reality in its absolute form. As a content creator I have seen the Marathi viewers evolve over time. On customizing Bigg Boss for the Marathi viewers, the thought was to break the mould and showcase something incredible that will generate tremendous curiosity. Our eclectic mix of contestants range from 25 to 65 years of age and their quirks and works will delight the viewers! And to control the reins of these inmates we have got on-board the very imposing and accomplished Mahesh Manjrekar, whose quick wittedness will keep the audiences glued to the show.”

On their association K. Ganapathy Subramaniam, Category Head-Oral Care, Dabur India Ltd, said, Bigg Boss has been a roaring success wherever it has travelled. Dabur Red Paste is India No.1 Ayurvedic Toothpaste and Bigg Boss offers an interesting integration opportunity with its sheer size and variety of the viewership. We are confident that this association will be a winning one for both COLORS Marathi and Dabur Red Paste.

Said the Host of the season, Mahesh Manjrekar, Bigg Boss is the most popular show in our Indian Television industry. Itâ€s an honor to be in the same shoes as Salman Khan, Mithun Chakraborty, Sudeep and Kamal Hasan. I feel one can prepare for a show like this. It is so unpredictable and high on emotion that spontaneity is the only key which works. I wish the contestants all the very best for the first season.

On creating another adaptation of the successful franchisee, said Abhishek Rege  CEO, Endemol Shine India, What keeps every season and every version ticking is the keep guessing nature of the show. Our creative teams have been in motion for months now to put together a version that will draw the Marathi speaking viewers. The contestants will be housed in Lonavala in a lavish house that will awe them as well as the viewers. Our endeavor is to make the show an entertaining proposition which can be enjoyed by all.

Bigg Boss is one of India’s biggest and most popular reality TV show that follows contestants who cohabit the Bigg Boss House that is isolated from the outside world. With no internet, no TV and no phone the voice of Bigg Boss is the only source of guidance in their lives during their stay of about 100 days. With numerous cameras watching every move of the contestants, each week, at least one participant will be evicted based on nominations from fellow housemates and through public votes. The last person standing wins the show.

Tags: Abhishek Rege - CEOBigg BossBigg Boss MarathiCategory Head-Oral CareColors MarathiDabur India LtdEndemol Shine IndiaGanapathy SubramaniamGujarati and Viacom18 Motion Pictures Regional MoviesNikhil Sane - Business Headropes in top brands as Sponsors

RECENT POSTS

PepsiCo India transforms waste workers into waste professionals
Featured

PepsiCo India transforms waste workers into waste professionals

June 5, 2023
0

PepsiCo Foundation, along with Recity Network & Mathura Vrindavan Nagar Nigam, launched ‘Purna – Unnati ki Sajhedaari’ initiative last year....

Read more
Wavemaker India retains media mandate for Pernod Ricard India
Advertising

Wavemaker India retains media mandate for Pernod Ricard India

June 5, 2023
0

Wavemaker India, the media agency of GroupM, has retained the media mandate of Pernod Ricard India, following a multi-agency pitch....

Read more
Malini Parthasarathy steps down from The Hindu board
Featured

Malini Parthasarathy steps down from The Hindu board

June 5, 2023
0

Malini Parthasarathy has resigned from the board of The Hindu Group Publishing, citing a narrowed scope for her efforts and...

Read more
Star Gold brings WTP of Yash Raj Films’ Pathaan on 18th June
Featured

Star Gold brings WTP of Yash Raj Films’ Pathaan on 18th June

June 5, 2023
0

Star Gold is all set to present the world television premiere of Yash Raj Films’ Pathaan, on 18th June at...

Read more
Publicis Worldwide India appoints Sumant Bhattacharya as EVP - Strategy
Advertising

Publicis Worldwide India appoints Sumant Bhattacharya as EVP – Strategy

June 5, 2023
0

Publicis Worldwide India (PWW), a part of Publicis Groupe India, has appointed Sumant Bhattacharya as its Executive Vice President, Strategy. ...

Read more
GREY group India appoints Ankit Mathur as the Group Creative Director
Featured

GREY group India appoints Ankit Mathur as Group Creative Director

June 5, 2023
0

GREY group India has announced the appointment of Ankit Mathur as the Group Creative Director. Mathur will be based in...

Read more

LATEST NEWS

Wavemaker India retains media mandate for Pernod Ricard India

Wavemaker India retains media mandate for Pernod Ricard India

June 5, 2023
Malini Parthasarathy steps down from The Hindu board

Malini Parthasarathy steps down from The Hindu board

June 5, 2023

ANALYSIS

APAC Gen Z shifting to deeper and more meaningful routes of self-definition and embracing Pan-Asian creativity: report
Analysis

APAC Gen Z shifting to deeper and more meaningful routes of self-definition and embracing Pan-Asian creativity: report

June 5, 2023
0

Trend forecasting platform, WGSN has revealed five pillars and priorities specific to Gen Z consumer behaviours in Asia Pacific, amid...

PEOPLE

Malini Parthasarathy steps down from The Hindu board
Featured

Malini Parthasarathy steps down from The Hindu board

June 5, 2023
0

Malini Parthasarathy has resigned from the board of The Hindu Group Publishing, citing a narrowed scope for her efforts and...

Publicis Worldwide India appoints Sumant Bhattacharya as EVP - Strategy

Publicis Worldwide India appoints Sumant Bhattacharya as EVP – Strategy

June 5, 2023

MARKETING

Shikhar Dhawan invests in TagZ Foods, becomes brand ambassador
Featured

Shikhar Dhawan invests in TagZ Foods, becomes brand ambassador

June 5, 2023
0

TagZ Foods, a Bengaluru based urban snack brand has announced that it has roped in Indian cricketer Shikhar Dhawan as...

Subscribe to Newsletters

ADVERTISING

Publicis Worldwide India appoints Sumant Bhattacharya as EVP - Strategy
Advertising

Publicis Worldwide India appoints Sumant Bhattacharya as EVP – Strategy

June 5, 2023
0

Publicis Worldwide India (PWW), a part of Publicis Groupe India, has appointed Sumant Bhattacharya as its Executive Vice President, Strategy. ...

5W1H bags creative and digital mandate for Roche Diabetes Care’s Accu-Chek

5W1H bags creative and digital mandate for Roche Diabetes Care’s Accu-Chek

June 5, 2023
APAC Effie Awards 2023 announces 111 Finalists

Indian agencies bag 16 finalists at APAC Effie Awards 2023

June 5, 2023

PRINT

Dainik Bhaskar launches in Mumbai; appoints Concept to manage the brand
Featured

Dainik Bhaskar launches in Mumbai; appoints Concept to manage the brand

May 30, 2023
0

Dainik Bhaskar, a regional daily newspaper, has launched in Mumbai and has appointed Concept, an Independent Integrated Communication agency, to...

DB Corp Q3FY23: Ad revenue up 29 pc at Rs 11,233 mn

DB Corp’s total revenue grew by 21.2 pc to Rs. 21,682 mn in FY2023

May 19, 2023
Sportstar

The Hindu Group unveils Sportstar’s revamped edition

May 15, 2023

THINK THROUGH

How native ads can help drive awareness, engagement and conversion for brands
Featured

How native ads can help drive awareness, engagement and conversion for brands

May 23, 2023
0

The rise of social media and content-sharing platforms has had a profound impact on how native advertising fits into the...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

Medianews4u.com © 2019 - 2023 All rights reserved.

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.