Mumbai: BillCut, a fintech platform for debt refinancing and bill reduction, has unveiled its latest brand campaign featuring Indian cricketer and Vice Captain of Kolkata Knight Riders, Venkatesh Iyer. The campaign highlights the growing debt burden faced by millions of Indians and positions BillCut as a trusted and innovative solution to manage and reduce financial stress.
The advertisement is cleverly set in a post-match press conference scenario, where Venkatesh Iyer is questioned by reporters. One journalist asks, “What to do about credit card bills and loans?” To which Iyer confidently replies, “Credit card bills? BillCut kiya kya?” The powerful punchline leads to an appearance by BillCut Co-Founder Tanish, who explains how the platform helps users convert high-interest debts into affordable EMIs—bringing immediate relief and long-term control over personal finances.
Tanish Sharrma, Co-founder of BillCut, said, “Millions of Indians are struggling silently with rising interest rates and minimum dues that never seem to end. BillCut is here to offer a smarter, transparent alternative. With Venkatesh Iyer on board, we’re hoping to make financial wellness as much a part of daily life as cricket.”
Sachin Mandon, Co-founder of BillCut, added, “At BillCut, our vision is to simplify financial relief and make it accessible to every individual facing the burden of high-interest debt. This campaign is about creating awareness and offering a real solution. With Venkatesh Iyer joining us, we hope to normalize conversations around finances and empower people to take control of their finances through smart, transparent options.”
Venkatesh Iyer shared his thoughts on the collaboration, saying, “As a cricketer, I know how important it is to stay in control under pressure—and that’s exactly what BillCut helps people do with their finances. I’m proud to be associated with a platform that’s changing the game for so many Indians dealing with debt. If there’s a smarter way to manage your money, why not ask—‘BillCut kiya kya?’”
BillCut is carving out a new niche within India’s fintech ecosystem by offering consumers an effective way to consolidate debt into a single, lower-interest EMI. With an intuitive digital platform and a mission rooted in financial empowerment, BillCut is quickly emerging as the go-to partner for India’s digitally aware and financially conscious audience.
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