Mumbai: Birla Gold, the Cement divisionof the B.K. Birla Group of Industries,has appointed BBH as its creative strategy &advertising agency partner. BBH willbe responsible for the development & execution of business-driven creative campaigns.
The brand also released itslatest film with the Patna Pirates, the defending champions of season 3 & 4 of the Pro Kabbadi League. The film conceptualized by BBH features key players – PardeepNarwal (Captain), Vishal Mane (Vice Captain), MonuGoyat,Jaideep, SachinShingade&Satish.
Birla Gold is the officialteam sponsor of the Patna Pirates for season 5.The film exudes strong local flavor with music done by live experimental electronica producer and composerDonn Bhatt and sung by rapper AbhishekDhusia aka Ace. The film will be released across digital platforms – YouTube, Facebook and Twitter.
https://youtu.be/0zB1T42g4t8
Birla Gold Cement, a trusted leader in the cement sector made its maiden foray into sports by associating with the leading team and the defending champions of Season 5 of Vivo Pro Kabbadi league Patna Pirates as their official team sponsor. With a heritage of commitment to quality, Birla Gold has played an important role in building modern India. Right from the establishment of its first plant in 1974, Birla Gold has written a legacy of superior technology, constant innovation, incredible customer experience and above all, a product that has stood the test of time.
Mr.JayantDua, Chief Executive Officer, Birla Gold Cement said, “As Birla Gold continues to solidify on its position as leading cement brand, it’s vital that we have the right agency partner on our side. We were impressed by the strategic and creative depth behind the work for which BBH is known and look forward to collaborating with them to make our brand stand across the category. The latest film is testimony to this.”
Russell Barrett, Chief Creative Officer& Managing Partner, BBH said, “We’re extremely excited to be working on Birla Gold and our first film with the Patna Pirates is a great way to announce this partnership. We want to build a modern contemporary, relevant brand in this category and while this film is about the association between Patna Pirates and Birla Gold, we all feel it sets the tone for lots of interesting work in the future.”
Arvind Krishnan, Managing Director, BBH added, “We are thrilled to partner with the Cement division of Century Textiles and Industries Limited in helping build the Birla Gold brand. Our mandate is to help drive preference for the Birla Gold brand through our brand of creativity, different and relevant. We’re looking forward to a strong partnership with them.”
Film Credits
Agency: BBH India
- Chief Creative Officer & Managing Partner – Russell Barrett
- Managing Director – Arvind Krishnan
- Creative Director (Art)- Shruti Das
- Creative Director (Copy)- Ira Gupta
- Art Director – PallaviPardikar
- Copywriter – Ira Gupta
- Head of Production – KhvafarVakharia
- Executive Producer – Rahul Kulkarni
- Business Head – Monideepa Nandi
- Business Partner – Monisha Khanna
- Strategy Director – Yudhishthir Agrawal
- Strategist – PranoyKanojia
Client: Century Textiles and Industries Limited (Cement Division)
- Brand: Birla Gold Cement
- Chief Executive Officer: JayantDua
- Chief Marketing Officer: VibhuGoyle
- Head, Marketing Services: PayalBabbar
- Brand Manager: ManmeetKaur
Production House: LoudMouth
- Directed by Aakash Bhatia
- Dop – SatchithPaulose
- Line producer – KishorAthwal
- 1st A.D. – Kapil Sharma
- 2nd AD/ DA – Anoj Nair
- Delhi Line Production – Dark Horse Frames – Akram MalikRajesh Dham
- Delhi Prod Manager – Ali Ahmed
- Transport Manager – Nadeem Khan
- Delhi Art Director – Neeraj Kumar
- Delhi Production Coordinator – HamzaChaudhary
- Post producer – YatinVij
- Post studio – After studios /Orbis sound studio
- Offline Editor – Yusuf Khan
- Grade – Nicola Gasparri
- Online – RakeshMenon
- Music – Donn Bhatt
- Rapper – Ace
- Sound Engineer – Melvin Saldhana
- MVO- Suresh Triveni
