Biscuit and bakery products brand Bisk Farm from SAJ Food Products has roped in actor Rashmika Mandanna as brand ambassador for its Bisk Farm Ruskit. A 360-degree campaign for the crunchy baked toast featuring the actor has been launched.
The campaign film takes the humour route and features the actor as a don in a busy market. While having a cup of tea, she refuses to settle for any other brand of rusk. As she takes a bite of a piece of Bisk Farm Ruskit, the crunchiness of the product is brought alive with a quake-like effect on those in the market. The brand signs off with the message #TheresNoTeaWithoutRuskit.
Vijay Singh, Managing Director, Bisk Farm, said, “We are delighted to welcome Rashmika Mandanna to the Bisk Farm family as our brand ambassador. Her undeniable charm and widespread appeal perfectly embodies the spirit of Bisk Farm – a brand synonymous with fun, freshness and deliciousness. Her strong connection with the millennial audience makes her the perfect choice to represent our brand and further strengthen our presence in key markets. We look forward to an exciting journey with Rashmika as a key partner in shaping the narrative and engaging with consumers on a deeper level across the nation for substantial revenue growth.”
Mandanna said “Bisk Farm is one of the fastest growing FMCG brands in India, and their commitment to growth and innovation resonates deeply with me. I believe that this partnership will be a fruitful one, and I look forward to connecting with my fans through Bisk Farm’s delicious and wholesome products.”
